UAB Experts Guide for journalists

Pilar López Belbeze

Business Ph.D. She is a specialist in the field of Marketing and Neuromarketing. Her research lines are consumer behavior and brand strategy. Member of the Board of AEMARK (Spanish Association of Academic and Professional Marketing) and has participated and participates in several marketing research projects.

Keywords: marketing, neuromarketing, brand, strategy, consumer behavior

Lidia López Gómez

Musicologist and violinist. Her field of study is music in audiovisual media, where her main lines of research are film music and music in video games. She also works on music and war, having done her Ph.D. about the music in the cinema during the Spanish Civil War. She is a member of the MUSC Research Group (Music in contemporary societies) and professor of the Department of Musicology.

Keywords: music and audiovisual media, film music, music in videogames, music in war

Manuel López López

Expert in journalistic news organization. Expert in digital media transformation. Expert in local journalism. expert.in Internet video.

Keywords:  journalism, videoTV, local journalism, bussines organization

Antonio Manuel López Peña

He focuses his research in the field of Artificial Intelligence (IA) for Autonomous Driving, especially from the point of view of Computer Vision. In addition, he is a pioneer in the use of Computer Graphics and Simulation for the training and validation of these AIs, so that later they can work (drive) in the real world.

Keywords: artificial intelligence, autonomous driving, computer vision, simulation

Rubèn López Vales

His scientific work focuses on the discovery of new therapies for nervous system lesions and neurodegenerative diseases.

Keywords: spinal cord injury, amyotrophic lateral sclerosis, multiple sclerosis, neuroinflammation, axonal regeneration

Julia Lorenzo Rivera

PhD in Biological Sciences for the Universitat Autònoma de Barcelona (UAB) (2001). He teaches subjects in the field of Nanobiotechnology, Biochemistry and Molecular Biology of the degrees of Nanoscience and Nanotechnology, Biology, Biochemistry, Biotechnology and Biomedical Sciences and in different doctorate and master programs of the UAB. His field of research is in nanomaterials with application to biomedicine and in the field of biochemical, structural and functional characterization of proteases.

Keywords: nanobiotechnology, nanomedicine, cytotoxicity, protease, proteomics

Jose Lull Garcia

Keywords: Egypt, history of Egypt, Egyptian chronology, Egyptian astronomy, archaeoastronomy, Egyptian archeology

María Pilar Lusilla Palacios

MD PhD, she is specialist in Psychiatry. Experience in the following fields: Liason Psychiatry, dual diagnosis, mhealth, burnout and motivational interviewing.

Keywords: Liason Psychiatry, dual diagnosis, mhealth, burnout, motivational interviewing

Virginia Luzón Fernández

PhD in Audiovisual Communication, her work is divided mainly into two related areas: the history of the media and their new technologies. It has focused on the relationship of the media with the broader changes in society and new technologies, specifically on the changes that newsrooms have suffered with technological convergence and the significance of these changes in the contents of the news. She develops various lines of research in television, film, comics, youth, gender and sports in audiovisual media.

Keywords: cinema, television, comics, youth, gender, sports, narrative

Mercè Magaña Juárez

She is an expert in business plan and financial management.

Keywords: business plan, financial management

Assumpció Malgosa

She works in the study of human remains of both archaeological and current contexts, so the field of research is both physical and forensic anthropology. The studies she performs are very holistic and range from the osteological description to molecular studies (DNA), including paleodemography, paleopathology or paleodiet; all this to reconstruct the lives of individuals and the population from their remains, mainly skeletal. In the forensic field, the analyzes are directed at the identification.

Keywords: anthropology, skeletal remains, ancient DNA, paleodiet, paleopathology, diseases, antiquity, forensic anthropology, forensic DNA, identification

Ernest Marco Urrea

He is a member of the Biodegradation of Industrial Contaminants and Waste Valorization Group. His main research interest is the biological treatment of soils and groundwaters contaminated with chlorinated compounds. His research focuses on the application of techniques to assess the biodetoxification potential of contaminated groundwaters ; the understanding of the physiology, biochemistry and genomics of organohalide-respiring bacteria; and the application of this knowledge to implement projects to remediate groundwaters contaminated with chlorinated compounds in collaboration with different remediation companies.

Keywords: groundwater, soil, contamination, chlorinated compounds, bacteria, bioremediation, toxicity