Subjects in English
Discover the fascinating history behind Catalonia’s capital city through the eyes of a local historian. The study of Barcelona’s urban planning and architecture is set in a historical, political and social framework starting from the city’s origins in Roman times to its present-day status as an innovative, world-famous metropolis.
This course includes virtual tours of the fascinating city of Barcelona.
In a rapidly changing world IT is having more of a permanent and far-reaching effect than any other technology in the history of mankind. This course examines major concepts behind E-Commerce, including its technological foundation, business models and strategies, digital marketing and advertising, as well as the related ethical and legal issues. Using a combination of lectures, readings, case studies and experiential learning through group projects, this course has been designed to give the student a hands-on experience.
This course will help you develop managerial competencies required to succeed in a global business environment.
Develop your own style within a diverse, multicultural context while identifying and adopting the key characteristics of successful leaders.
Problem-solving and decision-making will be practised in self-directed collaborative teams, with reflection and feedback as part of the learning process to help you internalise the main concepts.
The instructor is a psychologist and executive coach with vast experience in leading and inspiring international teams.
In a global world successful communication between international colleagues is key to developing successful business and personal relationships. This course explores the skills and knowledge that will increase your understanding and awareness of the impact of culture on communication.
Increase your self-awareness by recognizing your own cultural values, beliefs, attitudes, and behaviors. Develop your cultural knowledge and other-awareness to observe and identify the roles, behaviors, attitudes, and cultural orientations of your counterparts and work on strategies to maximize your intercultural competence.
The main aim of this course is to become familiar with different marketing strategies within the context of international markets. You will explore all the challenges faced in international markets (cultural differences, economic systems, financial markets, governments, and legal systems), and work on the notion of building a knowledge base through international marketing research. You will gain insight into modes of entry in foreign markets and how to apply the 4Ps of marketing in different sectors of business.
Case studies of different market sectors and countries will be used to link theory with practice.
This course provides a wide view of Spanish history and its cultural and artistic evolution from prehistory to the present, culminating in an in-depth examination of the current sociological and political situation. You will learn how Spain changed from being a polarized country in constant distress to becoming a fully modern, westernized country. This course draws on History, Sociology, Anthropology and Politics to foster a true understanding of Spanish culture.