Campaings

The UAB responds to male violence. This campaign started in 2022 and it encompasses a set of actions to raise awareness of the Protocol to prevent and act against sexual and sex-based harassment, sexual orientation, gender identity or expression, and male chauvinist violence.  It also promotes the UAB’s psychological care service for people who have suffered from harassment.¿ 

The campaign has a poster with the protocol’s essential information that has been put up across the entire campus.¿¿ 

Prevention, information and awareness-raising campaign to complement the “I take responsibility” gender violence prevention campaign. This act addresses the men of the UAB community and urges them to take joint responsibility for eradicating male violence.¿ 

The campaign had five posters with slogans that encourage to take specific actions against male violence. We also organised an awareness-raising activity called “Dear men, we ask you to...” to collect requests for men to continue creating a feminist university. The participants filled out post-it notes and put them up on a board.¿ 

The UAB aspires to be a space that is free from queerphobia. With this purpose, the 17th of May of 2021, we held an awareness-raising campaign with 7 infographics to celebrate the International Day Against Homophobia, Biphobia and Transphobia. These contain data about the status of LGTBI people at the university.¿ 

Prevention, information and awareness-raising campaign to complement the 2020 Virtual Purple Point for the FMUAB. The aim of this campaign is to draw attention to the misogynistic and queerphobic violence that takes place in virtual environments and is a serious attack on women and queer people’s rights and freedom, as well as their personal development. It also lays out feminist online self-defense strategies as a way to collectively respond to these types of violence. 

It consists of 6 images that were shared across virtual spaces and the Festa Major website, as well as the Equality and Diversity Service’s website and social media. We also made bracelets and face masks with the slogan “In socials, feminism” that were distributed between the participants of this edition of the Festa Major. 

Downloadable content: - Posters 

This campaign has a double objective: to make the Purple Point and the procedure in case of misogynistic or queerphobic violence known and to give visibility to the misogynistic violence that women and LGTBI people experience in leisure environments as a way to exclude them from that public space. With this aim, we used posters and leaflets to inform people about the Purple Point, its location and schedule, its characteristics and what kinds of violence and harassment it tends to. 

This campaign started within the framework of the 2018 (and many other instances of the) UAB Festa Major with the aim of reflecting on desire, consent and masculinity, opposing male complicity and creating alternative male behavioural models. In line with this, the campaign is reinforced by the activity Consent Memory that takes place at the Equality and Diversity Service’s stand at the FMUAB. 

Flirting or Harassing? Poster 

To celebrate this year’s Saint George’s Day, Catalonia’s Book Day and Lovers’ Day, we invite you to reevaluate the way we connect, socially and emotionally. 

We believe that love (not just romantic) is one of the most powerful drivers of growth and change in our society and, for this reason, we cannot allow the workings of romance to poison the way we love. The myths of missing halves, exclusivity, possession, sacrifice... create jealousy, a fear of loneliness, insecurity and emotional dependence. This makes for unhealthy and unequal relationships that make it easier for violence to take place in a relationship. 

This is why we trust in the constructive and transformative potential of love and we reject any toxicity in emotional relationships. Rethinking a new world is closely related to rethinking our concept of love. 

Downloadable content: - Poster 

Humour has a social function: in the words of Bourdieu, humour is used to propagate a habitus established by the powerful. Humour recreates mental schematics that have been established by the hegemonic culture, which, in our society, is patriarchal. 

We can say that humour has lots to do with power and that, therefore, it is not neutral but exercised from top to bottom. This is when humour stops being funny and it becomes a social control tool. It often perpetrates sexist stereotypes and toxic beauty standards, trivialises misogynistic violence, promotes rape culture, punishes non-hegemonic masculinity...¿This cultural production disguised as humour perpetuates the patriarchal system and male domination. 

The UAB’s Festa Major took place in November 10th of 2016. The Equality and Diversity Service created the “Don’t Bug Me” campaign for this celebration with the aim of making the party a space free from violence, discrimination and sexism.¿This aim falls within the framework of the Universitat Autònoma de Barcelona’s Third Gender Equality Action Plan.¿ In order to raise awareness within the university community, we shared the poster for the campaign with an account of sexist behaviours and the phone number for the security personnel. 

On the other hand, preventing and acting in cases of sexist violence was also anticipated with the Protocol to approach and act against sexist aggresion at the UAB’s Festa Major.¿Training to act in cases of sexist violence with gender perspective for the security personnel has been carried out within the framework of this protocol. The protocol has been successfully divulged through the UAB community with the anti-sexism kit, where we explain how to act if you become a victim of aggression. 

Within the framework of the institutional campaign "Fora la LGTBIfòbia de la UAB” (out with the queerphobia at the UAB), the Service made a leaflet in order to give people suffering from gender-based harassment information about the legal resources they have. 

Downloadable content: 

-Poster Don’t Bug Me, queerphobia leaflets and anti-sexism kit. 

-Festa Major Proclamation by Miquel Missé 

To commemorate International Women’s Day, March 8th, the Equality and Diversity Service initiated a campaign, as is tradition. 

This year, the goal was to promote interacting with the student body and to ensure that the campaign is not limited to that day.  This is why the Service made stickers and posters (here) to encourage denouncing and acting against discrimination cases at the UAB with  #comunicaccio (“communicaction”), sending them through private messages to the Observatory’s Twitter or Facebook or via email. 

The campaign had three phases, corresponding to the introduction of different material. They can be found (and downloaded) in the “March 8th” and “Espais Lliures de Discriminació” tabs. 

You can find all the posts under #comunicaccio on Facebook and Twitter.¿ 

Campaign, wanting to promote an awareness-raising campaign surrounding relationship violence at the university and in leisure environments. The campaign was used to collect data on the perception of differents forms of violence in different campus spaces, which showed the need for days of protest like November 25th. 

This data, along with the study carried out by the UAB’s Antígona group, demonstrates the presence of relationship violence at the campus:  a 21% of the participating students declared themselves victims of at least one instance of harassment, a 14% of stalking, a 5.3% of sexual abuse and a 3.4% of sexual assault. A 28% of the cases took place in university grounds. 

In addition to sharing in social media (you can visit the tag #NoesNo25N on Twitter), the Service—back then Observatory for Equality—drew up the material that can be found and downloaded below: 

- Programme with all November 25th activities 

- No means No! Poster and leaflets 

- “Is there sexism at the UAB?" video (Catalan) (statements from that same 25-N about people’s experience with discrimination at the UAB)¿ 

Different communities, entities, departments and research groups organised activities between March 3rd and 14th to commemorate International Working Women’s Day: signature collection at the Plaça Cívica, talks, roundtables, movie screenings and conferences about women in different areas... A programme full of diverse and promising activities (the full programme can be found here). 

As a keynote activity, the Service (formerly the Observatory for Equality) paid homage to Amparo Moreno on March 7th at 12:00 at the UAB Theatre in a livestreamed act open to the entire community. The session consisted of the conference “Contributions of Feminism to a Plural Humanism” provided by professor Moreno, as well as a manifesto reading, screenings of audiovisual media about sexism and communication, etc. 

We also introduced the “#Comunicacció” (“Communicaction”) campaign and its respective materials: poster and stickers, a series of three examples of different communication scenarios (pictured: one of the stickers). 

The Service made stickers and posters (here) to encourage denouncing and acting against discrimination cases at the UAB with  #comunicaccio, by sending them through private messages to the Observatory’s Twitter or Facebook or via email. You can see the map here (Do you want to report a case? Here are the instructions!). 

“This space is free from discrimination and it respects people regardless of race, ethnicity, sexual orientation, gender expression, etc.” reads the poster for “Spaces Free From Discrimination” in the third phase of the “#Comunicacció” (“Communicaction”) campaign, which began on March 8th and aimed, among other things, to denounce and respond against discrimination at the campus in order to develop a “map of discrimination” (open and free to consult here). 

The Equality and Diversity Service intends to take one step further towards a university that is free from discrimination, urging the entire university community to commit to preventing and acting against any type of discrimination. This is why this phase urges the UAB community to label its spaces as “free from sexism, racism and homophobia” by putting up the poster in work spaces and adopting its message. 

With the aim to kickstart this campaign, we performed the symbolic act at the Plaça Cívica of painting the symbol from the poster (see the image that complements this text) on May 20th at 13:00: see the photos. Furthermore, we sent out a mass email chain with the following poster: “4 ways to contribute for a university with less inequality” (here).¿ 

You can download the poster “Spaces Free From Discrimination” and put it up. 

This campaign encouraged the entire university community to participate in the development of the UAB’s Third Gender Equality Action Plan in 2013 through the following routes: 

Filling up a form about people’s knowledge of the UAB’s Second Gender Equality Action Plan and its assessment. 

Visiting our stand at the Plaça Cívica on March 8th. 

Participating in discussion or work groups that were conducted between March and April.¿