Emilio Fernández analyzes technological innovation and social media in sports during his participation in the Sport and Technology Panel in the USA

Emilio Fernández examined how emerging technologies and social media transform the consumption experience and global audience participation.

Emilio Fernández Peña took part in the Sport and Technology Panel organized by Professor Andrew Billings at the Institute for Communication and Information Research in Alabama, United States. During this meeting, the impact of streaming platforms and immersive broadcasting on the audience was thoroughly examined, analyzing how these innovations ensure that academic research shapes the future of the sports experience in the digital age.

During his stay in the United States, he also visited the University of Southern California in Los Angeles as a keynote speaker at the symposium for his book Social Media in Global Sport, co-authored with Andrew Billings. This book analyzes the influence of digital platforms on the global sports ecosystem, highlighting the centre's commitment to contributing to international discussions on the evolution of media and audience engagement.

This academic tour through leading research centres strengthens the international presence of both the Institut de Recerca de l'Esport (IRE-UAB) and the Olympic Studies Centre (CEO-UAB) through the dissemination of critical research on the Olympic Movement and communication.