Lead Me, the European collaboration on media accessibility, is now launched

Nova acciů COST Lead Me

The UAB, under the direction of Professor Pilar Orero, coordinates Lead-me, a new European network to create a collaborative environment available to all fields interested in media accessibility and transversal issues, such as artificial intelligence and interactive technologies.

16/11/2020

Lead-me is a COST action. COST is an EU-funded programme that enables researchers to set up their interdisciplinary research networks in Europe and beyond. It provides funds for the organisation of conferences, meetings, training schools, short scientific exchanges or other networking activities in a wide range of scientific topics.

The new Lead-me action will create a collaborative environment where people and ideas can grow around the central issue of Media Accessibility. Beginning on 1 October, it will run for 4 years. During the Kick off meeting, representatives from 24 EU countries voted Pilar Orero of Universitat Autònoma de Barcelona (Spain) as chair, and Robin Ribback from IPmedia (Germany) as vice chair. 

Lead-me aims to help all stakeholders in the field of Media Accessibility and cross-cutting topics (e.g. AI and Interactive Technologies) in Europe to meet the legal milestones requested by the recently passed European legislation. Researchers, engineers, scholars, as well as businesses and policy makers will be empowered by LEAD-ME with a common and unique platform which, during the next 48 months, will collect, create, share, and disseminate innovative technologies and solutions, best practices and guidelines, and promote them. Furthermore, it will contribute towards existing and new standards on Media Accessibility among 28 European or associated countries. 

To do so, the Lead-me network will make use of the specific tools of the COST action: meetings and working group meetings; educational institutes, short-term scientific missions; dissemination activities. Lead-me will boost a cultural change and the creation of a new mindset when designing tools for professional and private activities for all European citizens of all abilities and disabilities. This COST Action is strongly needed to avoid further fragmentation in the European accessibility scene, challenging the European Single Digital Market idea. The uneven take-up in Europe is the direct result of the complex nature of Media, the background technology involved, the fast-changing technology and business models, and the wealth of EU languages. This counts for both the market, and research.

If you are interested in joining the action please write to pilar.orero@uab.cat.

 

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