Official master's degree in Sport Management

An innovative programme based on experiential learning and focused on the business side of sport, to cultivate professionals with an entrepreneurial spirit and strategic vision. 

Admission Official Master's Degree in Sport Management

Access

Access to this master's degree is open to holders of an official bachelor's degree from a Spanish university or from another higher education institution within or outside the European Higher Education Area, provided this gives access to postgraduate studies in the country of issue.

Admission requirements

The admission requirements are as follows:
  • Hold an official university degree in Business Administration and Management, Economics, Marketing, Tourism or equivalents.
  • Access is also available to university graduates in the area of Physical Activity and Sports Sciences, Journalism, Advertising and Public Relations, Audiovisual Communication or equivalents. All the graduates mentioned above may need to study bridging courses in the areas of finance, strategic management and marketing, as detailed in the corresponding section. Students who come from Advertising and Public Relations are exempt from the obligation to study bridging courses in the area of Marketing. The coordinators will assess files to determine which bridging courses should be studied, as detailed in the last point in this section, where the requirement to undertake an entrance exam is set out.
  • University graduates from other areas may also undertake the course provided they accredit training in a business area equivalent to Business Management and Administration (MBA).
  • A requirement for admission on the master’s degree for the English language group is a level of English corresponding to level B.2 of the European Common Framework of Reference for Languages (CEFR). In addition a requirement for admission on the master’s degree for the Spanish language group is a level of Spanish corresponding to level B.2 of the European Common Framework of Reference for Languages (CEFR).
  • All candidates who cannot accredit an official university degree in Business Administration and Management, Economics, Marketing, Tourism or equivalents are required to undertaken an entrance exam for the master’s degree. The coordinators of the master’s degree will prepare the contents of such exam, which must include questions on four specific areas: accounting, marketing, finance and strategic management. The exam will be taken during the admission process, either in person or virtually, in accordance with the following rules:

1. Time to solve the problems must be the same whether the exam is in person or not. In the event that the entrance exam is taken virtually the student will receive the question at a specific time advised beforehand and must hand in the solution to the same within a stipulated time period.
2. In the event that the entrance exam is taken virtually the student must pass an oral exam by videoconferencing to guarantee authorship of the same.

All students from degree programmes outside the area of Economics and Business may have to undertake bridging courses in the areas of Accounting, Finance, Strategic Management and Marketing. The coordinators will assess the result of the entrance exam and the files provided to determine whether the student should be admitted on the master’s degree, and, in the event, the bridging courses that must be undertaken. Therefore the entrance exam has a dual function, given that it shows the candidate’s prior level of knowledge, and determines whether the student should be admitted on the master’s degree.
With respect to the content of the entrance exam, it should contain basic contents in the four areas mentioned above. Therefore the questions on the exam should make reference to the following concepts:
1. Accounting
  • Differentiation between goods, rights and obligations
  • Differentiation between assets and liabilities
  • Order assets and liabilities on the balance sheet according to liquidity/availability and enforceability
  • Order the items on the profit and loss account to find the company’s results
  • Accounting record of the company’s transactions
  • Calculate the company’s results
  • Distinction between the different normalized annual accounts
2. Finance
  • Role of Financial Management in the company
  • Financial Analysis of the profit and loss account
  • Financial Analysis of Balance Sheet
  • Calculate the income generated for the investment
  • Concept of PNV
  • Concept of IRR
  • Difference between own and outside financing, and between internal and external financing.
3. Strategic Management
  • Concept of company policy or strategy
  • Selection of company strategy, company objectives
  • Strategic Process
  • Concept and differences between mission, vision and objectives
  • Elements of the general environment and the specific environment.
  • Concept of competitive advantage, analysis of competitive advantage in costs and differentiation
  • Differentiation of the strategies of diversification, vertical integration, internationalization and cooperation
4. Marketing:
  • Role of Commercial Management in the company
  • Elements that impact in the marketing environment on the company
  • Identification of target customers and customer profile
  • Competition analysis
  • Product concept and attributes
  • Concept of brand and its value
  • Packaging
  • Identification of price based on costs or competition
  • Distinction between advertising, promotion and public relations
  • Distribution channels

Selection criteria

In the candidate selection process (max. 5 points) the following assessment criteria will be applied:
  • Suitability of the candidates profile to the objectives and contents of the programme (up to 2.5 points). Assessment of the candidate’s profile will be based on the result of the entrance exam (in the event that it has to be undertaken) and a written presentation of maximum two pages, in which the candidates outline their suitability for the master’s degree and their professional goals.
  • Academic File. This will be assessed in accordance with the regulations for academic file assessment at the UAB (up to 1.5 points).
  • Work Experience. Work experience will be evaluated positively, especially if it is related to the area of Sport Management (up to 0.5 points).
  • The content of two reference letters (0.5 points). A letter from a university teacher and another letter from a work area will be valued positively.

Complementary training

As indicated in the section on criteria of admission, bridging courses will be established which must be undertaken by those students coming from degree courses which are not in the area of Economics and Business or Tourism, and who require them, once the coordinators of the master’s degree have assessed the result of the entrance exam and their file.
Specifically the school FUAB Formació, in cooperation with the Universitat Autònoma de Barcelona, will offer the following four courses:

1. Introduction to Accounting (4 ECTS)
2. Marketing (4 ECTS)
3. Finance (4 ECTS)
4. Strategic Management (4 ECTS)

These courses will begin before the commencement of the master’s degree. The timetable of the courses will allow students who have to undertake bridging courses to do so before the date the master’s degree begins, and therefore, to reconcile, perfectly and with no kind of overlap, the study of the bridging courses with the contents of the master’s degree itself. In the event that students wish to undertake more bridging courses than the coordinators decide they may do so.
Finally, although it has already been mentioned that the coordinators will make a detailed assessment of the candidate’s profile and curriculum with the aid of the entrance exam and the documentation provided, it is foreseen that we will be able to identify the types of student profile that are detailed below (we include the bridging courses that they must undertake a priori according to their studies):
a) Students coming from the area of Communication and Public Relations or similar, in order to do the master’s degree, will have to undertake the following bridging courses:
- Introduction to Accounting (4 ECTS)
- Finance (4 ECTS)
b) Students coming from the area of Physical Activity and Sport, to do the master’s degree, will have to undertake the following bridging courses:
- Introduction to Accounting (4 ECTS)
- Finance (4 ECTS)
- Marketing (4 ECTS)
c) Students coming from other areas will undertake all the bridging courses on offer.
- Introduction to Accounting (4 ECTS)
- Marketing (4 ECTS)
- Finance (4 ECTS)
- Strategic Management (4 ECTS)
Naturally these bridging courses requirements may vary depending on the level of knowledge that the candidates show in the entrance exam, both to undertake more tan is set out in these profiles as to undertake fewer.