University Master's Degree in Sports Management

An innovative programme based on experiential learning and focused on the business side of sport, to cultivate professionals with an entrepreneurial spirit and strategic vision. 

Teaching staff Official Master's Degree in Sports Management

Course coordinator


Master direction

PhD Ricard Esparza, UAB coordination

PhD Núria Masferrer Llabinés, JCI coordination

Teaching staff

The university master's degree in Sport Management brings together a core team of university lecturers with teaching and research experience and a group of active professionals who are experts in the subject areas they teach and belong to companies and institutions in the sports sector.

Also planned for are seminars and lectures to be given by outside professionals with great prestige in their respective fields, so as to enrich and add value to the master's programme.


Teaching staff:

  • Dr. Nuria Masferrer Llabines. PhD in Economics and Business. Universitat de Barcelona.
  • Dr. Ricard Esparza Massana. PhD in Business Administration and Management. Universitat Politècnica de Catalunya.
  • Dr. Marc Bernardich. PhD in Business Entrepreneurship and Management. Universitat Autònoma de Barcelona.
  • Dr. Carles Cendros Camara. PhD in Psychology, Ramon Llull University . Human Resources Director at FC Barcelona.
  • Dr. Nuria Juan Calvet. PhD in Educational Psychology (2022). Universitat de Barcelona.
  • Dr. Lorenzo Muriel Redondo. PhD in Business Administration and Management. Universitat Politècnica de Catalunya.
  • Dr. Judith Panades Marti. PhD in Economics. Universitat Autonoma de Barcelona. Researcher at the Sports Research Institute of the UAB (IRE) and at the MOVE Research Institute (Markets, Organizations and Votes in Economics). 
  • Dr. Marta Perez Villalba. PhD in Physical Activity, Physical Education and Sport. Universitat de Barcelona.
  • Dr. Veronica Riera Batalla. PhD in Sport Management. Universitat de Lleida.
  • Dr. Josep Torres Prunyonosa. PhD in Financial Economics. Universidad de Extremadura.
  • Dr. Francesc Trillas Jané. PhD in Economics, European University Institute.
  • Andreu Turró Sol. Bachelor in Business Administration and Marketing Research, UAB. Máster in Marketing Management, ESADE.

Expert professionals

  • Roser de Puig.  Project Manager - Institutional Relations, PR & Protocol at FCBarcelona. Master's Degree in Sports Law, Universitat de Lleida, and Master's Degree in Protocol, Universitat de Barcelona.
  • Lukas Dorda. Sports Marketing and Sponsorship Consultant. BA Cultural and Event Management, University of Bratislava. Master in Sport Marketing and Sponsorship and Master in Football Business in partnership with FC Barcelona, Johan Cruyff Institute. PhD student in Sport Studies, UCAM.
  • David Hidalgo Vila. CEO at Grandvalira-Soldeu Sky Resort. BA Economics and Business, Universitat Pompeu Fabra.
  • Andrés Mendoza Valery. Managing Director at SRG Capital, a financing company in the sports sector. Graduate in Law and Master in Finance at ESADE.
  • Albert Mundet. Director of Innovation and General Manager Barça Innovation Hub at FC Barcelona. Graduated in Audiovisual Communication, Universitat Oberta de Catalunya.  
  • Jesús Oliver Ferrer. Partner/Director at WeAreCentric. Co-founder en Egoismo Positivo. Partner and Mentor at Sitka Capital. Digital and Strategic Marketing Consultant. MSc Marketing and Sales Management, ESIC Business School.
  • Mar Rotger Gimeno. Sponsorship Manager at RPM SPORTS. Postgraduate in Sports Marketing, Johan Cruyff Institute. Master's Degree in Sport Business Management, Universitat de Barcelona.
  • Marc Serra Sallent. Business Director at CA Sports. Lecturer in Master in Sports Sponsorship - eSports, Johan Cruyff Institute. 
  • Jordi Viñas Fort. CEO at ITIK Consultoría. PhD student, Physical Activity and Sports, Universitat de Lleida.

Guest speakers

•    Rosaura Alastruey. Expert lecturer in professional networking and 2.0 tools.
•    José Luís Beltrán. Digital Project Manager at FC Barcelona
•    Víctor Jordán. Academic director at Johan Cruyff Institute.
•    Nacho Mas-Bagà. CEO at Girona Futbol Club.
•    Verònica Platas. Expert in personal branding. 
•    Marc Pomés. Project Manager IRONMAN south EMEA.
•    Daniel Ramis. Head of Finance at CE Sabadell FC.
•    Pati Roura. Director at Cruyff Foundation.
•    Oriol Serra. Cluster Manager at INDESCAT, the Catalan cluster of the sports industry.
•    Sergi Vieta. Managing Director at SPORTFIVE Iberia.