Official master's degree in Sport Management

An innovative programme based on experiential learning and focused on the business side of sport, to cultivate professionals with an entrepreneurial spirit and strategic vision. 

Teaching staff Official Master's Degree in Sport Management

Course coordinator


Master direction

PhD Ricard Esparza, UAB coordination

PhD Núria Masferrer Llabinés, JCI coordination

Teaching staff

The university master's degree in Sport Management brings together a core team of university lecturers with teaching and research experience and a group of active professionals who are experts in the subject areas they teach and belong to companies and institutions in the sports sector.

Also planned for are seminars and lectures to be given by outside professionals with great prestige in their respective fields, so as to enrich and add value to the master's programme.


Teaching staff:

  • Dr. Nuria Masferrer Llabinés. PhD in Economics and Business. Universitat de Barcelona.
  • Dr. Ricard Esparza Massana. PhD in Business Administration and Management. Universitat Politècnica de Catalunya.
  • Dr. Manel Álvarez. PhD in Economics and Business Universitat Autònoma de Barcelona.
  • Dr. Marc Bernardich. PhD in Business Entrepreneurship and Management. Universitat Autònoma de Barcelona.
  • Dr. Carles Cendrós Cámara. PhD in Psychology, Ramon Llull University . Human Resources Director at FC Barcelona.
  • Dr. Lorenzo Muriel Redondo. PhD in Business Administration and Management. Universitat Politècnica de Catalunya.
  • Dr. Marc Perelló Sobrepere. PhD in Communication. Universitat Ramon Llull.
  • Dr. Marta Pérez Villalba. PhD in Physical Activity, Physical Education and Sport. Universitat de Barcelona.
  • Dr. Josep Torres Prunyonosa. PhD in Financial Economics. Universidad de Extremadura.
  • Dr. Francesc Trillas Jané. PhD in Economics, European University Institute.

Expert professionals

  • Cinto Ajram Tarés. CEO at CA Sports Marketing. BA Economics, Universitat de Barcelona.
  • Lukas Dorda. Sports Marketing and Sponsorship Consultant. BA Cultural and Event Management, University of Bratislava. Master in Sport Marketing and Sponsorship and Master in Football Business in partnership with FC Barcelona, Johan Cruyff Institute. PhD student in Sport Studies, UCAM.
  • Gabriel Escarpenter. Bachelor and Master in Business Administration, ESADE Business School.
  • David Hidalgo Vila. CEO at Grandvalira-Soldeu Sky Resort. BA Economics and Business, Universitat Pompeu Fabra.
  • Jesús Oliver Ferrer. Partner/Director at WeAreCentric. Co-founder en Egoismo Positivo. Partner and Mentor at Sitka Capital. Digital and Strategic Marketing Consultant. MSc Marketing and Sales Management, ESIC Business School.
  • Yolanda Tarango Julián. Consultant in strategy, operations and trade marketing. BA Industrial Engineering, The School of Industrial, Aerospace and Audiovisual Engineering of Terrassa. Master in Professional Mediation, Universitat Pompeu Fabra. Management Program at IESE.
  • Andreu Turró Sol. Bachelor in Business Administration and Marketing Research, UAB. Máster in Marketing Management, ESADE.
  • Jordi Viñas Fort. CEO at ITIK Consultoría. PhD student, Physical Activity and Sports, Universitat de Lleida.

Guest speakers

  • Ignacio Mas-Bagà. Executive Director at Girona Football Club. Event Manager at LFP World Challenge from La Liga.
  • Germán Robles. General Director at the Football School Mareo Foundation, Real Sporting of Gijon.
  • Rubén Sánchez. Financial Director at Sporting of Gijón and Football School Mareo Foundation.
  • Jaume García Villar. Professor, Economics department from the Business and Economics School, Universitat Pompeu Fabra and Lead Investigator from the Research Center in Economics and Health (CRES).
  • Marcos Picalló Aguilar. Manager at Barça Innovation Hub – Barça Universitas.
  • José Luís Beltrán. Digital Project Manager at FC Barcelona.
  • Gerardo Rega Sarasola. Responsable of Ticket Sales at Club Joventut Badalona.
  • Víctor Jordán. Academic director at Johan Cruyff Institute.
  • Juanjo Rovira. CEO at Laporta & Arbós Advocats Associats.
  • Joan Laporta Estruch. President, FC Barcelona.
  • Rosaura Alastruey. Expert lecturer in professional networking and 2.0 tools.
  • Joan Fontserè Pujol. Director at Circuit of Barcelona-Catalonia.
  • Àlex Rivera. Cluster Manager at INDESCAT.
  • Marta Utor. Lawyer with a specialization in Sports Law, Euroleague Basketball.
  • Esther Eroles. Johan Cruyff Foundation.
  • Raúl Ciprés. Founder & CEO at CreativiaLab. Partner CMO at Iwop. Former Marketing Director at Real Club Polo of Barcelona, at Club Joventut Badalona and at Real Club Deportivo Espanyol.