Official master's degree in Sport Management

An innovative programme based on experiential learning and focused on the business side of sport, to cultivate professionals with an entrepreneurial spirit and strategic vision. 

  • Official UAB
  • Credits: 60 ECTS
  • Course begins on 20/09/2021
    Course ends on 17/06/2022
  • Beginning of the pre-enrolment period 11/01/2021
    See the calendar
  • Places: 75 places. SPANISH: 29 places for presential modality and 320 places for on-line modality. ENGLISH: 26 places for on-line modality.
  • Price: Onsite: €178 per credit
    Online: €154 per credit. 
    5% disc. Alumni FUABformació (applicable only on the first enrolment of the whole course)
    10% disc. Alumni Premium+ (applicable only on the first enrolment of the whole course)

  • Language: Classroom-based learning: spanish Online: spanish Online: english
  • Teaching centre: Escola Fundació Universitat Autònoma de Barcelona-Formació
    Place: UAB Casa Convalescència, Sant Antoni M. Claret 171, 08041 Barcelona.

The master's degree in Sport Management cultivates well-rounded professionals in sport management. 


  • Adopt a strategic, global, business-focused approach to the sport industry. 
  • Create market opportunities in sports organisations.
  • Adopt innovative sports-marketing practices and implement branding and sponsorship strategies effectively. 
  • Lead teams of professionals and obtain the best results 
  • Interpret finance and create strategies to fund new projects and businesses. 
  • Optimise the management of sports installations and events. 

Student profile 

  • (Ex-)Sportspeople who wish to give a boost to their careers. 
  • Business professionals who want to specialise in the sport industry. 
  • Graduates interested in sport management.


  • Learning 3.0: different environments and technologies.
  • Interaction with expert teaching staff and professionals within the sector. 
  • Tools for collaboration, working in teams, communication and debate. 
  • Training focused on the business side of sport 
  • Learning based on experience, with professional development in mind. 

This programme is delivered by a core group of highly experienced university lecturers and researchers, together with experts working in businesses and institutions in the sports sector. In addition, added value is provided by the inclusion of seminars and talks by highly regarded external professionals 

Master's degree website



Career options

  • Competitive sport (professional sports clubs and event management). 
  • Governance (sports federations and associations).
  • Sports installations and events (organisation of championships, sports clubs). 
  • Community sport (foundations, municipalities). 
  • Sports consultancy services (freelance business initiatives). 
  • Sports journalism (Media).
  • Marketing and sponsorship (public and private companies). 


Work placements

Coordinator university:

Universitat Autònoma de Barcelona

Collaborating institutions:

Johan Cruyff Institute

Master's degree website


AQU Catalunya quality seal of the Official Master's Degree in Sport Management Go to the Master in figures