The growing need for specialists with specific training in marketing and market research appears thanks to the notable changes occurring in today's markets.

The growth of the competitive panorama known as market globalisation, as well as technological advances and the rhythm in which both consumer likes and habits change in today's society have give way to the need of professionals with a large capacity of analysis, advanced knowledge of the use of tools to facilitate this analysis, and an ability to lead and make decisions to solve current problems.

Career options

This master’s degree trains up professionals specialising in the following functions:

Marketing functions

  • Marketing director
  • Head of product
  • Marketing studies manager
  • Market researcher
  • Direct marketing manager
  • Trade marketing manager
  • Marketing specialists

Commercial functions

  • Commercial director
  • Exports director
  • National sales director
  • Head of sales
  • Key account manager
  • Commercial specialists

Large retail functions

  • Category manager
  • Expansion director
  • Shop director
  • Regional director
  • Head of department
  • Network directors

Communication functions

  • Communication director
  • Head of media
  • Community manager


  • Marketing consultant
  • Own business

Teaching timetable

Classes take place in the evenings.

Calendar and timetable

Official UAB

40 places
Classroom-based learning
Credits: 60 ECTS credits
Beginning of the pre-enrolment period 11/01/2019
See the calendar
Pre-enrolment open
Price: €46.11 per credit (EU citizens and non-EU holding a Spanish residence permit). 2019/20 Academic year.
€75 per credit (non-EU citizens who do not hold a Spanish residence permit). 2019/20 Academic year.
Faculty: Faculty of Economics and Business Studies
Language: Catalan and Spanish

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Master's degree website