Official master's degree in Marketing

Train professionals in making data driven commercial decisions both for nonprofit and for-profit organisations and consultancy agencies

  • Official UAB
  • Credits: 60 ECTS credits
  • Beginning of the pre-enrolment period 10/01/2020
    See the calendar
  • Places: 40 places
  • Price: €46.11 per credit (EU citizens and non-EU holding a Spanish residence permit). 2020/21 Academic year.
    €75 per credit (non-EU citizens who do not hold a Spanish residence permit). 2020/21 Academic year.

  • Language: Catalan and Spanish
  • Mode: Classroom-based learning
  • Teaching centre: Faculty of Economics and Business Studies

The official master's degree in Marketing is a full-time academic programme lasting three semesters offered at the UAB, the only campus university found in Catalonia.

If you are a graduate interested in improving the way businesses make commercial decisions, we offer advanced training in marketing, consumer behaviour and research methods, alongside a solid training in digital marketing.

If you are interested in commercial management, you will have the opportunity to enrol in a work placement in commercial companies and consultancies.

If you are interested in international marketing and negotiations, the UAB offers a double degree with the Burgundy School of Business in Dijon, France.

If you want to delve deeper into data driven marketing (decision-making process) and consumer behaviour (neuromarketing and behaviour marketing), this master's degree offers you our Eco-LAB (Eye-tracker, EEG).

If you are looking to focus on the marketing of political parties, you can specialise in sociopolitical marketing, where you will learn to make use of surveys to re-address candidate programmes in national elections.

Career options

This master’s degree trains up professionals specialising in the following functions:

Marketing functions

  • Marketing director
  • Head of product
  • Marketing studies manager
  • Market researcher
  • Direct marketing manager
  • Trade marketing manager
  • Marketing specialists

Commercial functions

  • Commercial director
  • Exports director
  • National sales director
  • Head of sales
  • Key account manager
  • Commercial specialists

Large retail functions

  • Category manager
  • Expansion director
  • Shop director
  • Regional director
  • Head of department
  • Network directors

Communication functions

  • Communication director
  • Head of media
  • Community manager


  • Marketing consultant
  • Own business

Work placements

Master's degree website


AQU Catalunya quality seal of the Official Master's Degree in Marketing Go to the Master in figures