Content Official Master's Degree in Marketing
Campus virtual and other areas
The teaching materials used in the different modules of the master are available in the corresponding Moodle classroom.
Equipments
- Social Sciences Library, open 24/7.
- Laboratory of neuromarketing
- Online data analysis facility on rstudio.cloud and exploratory.io
- Computer rooms (rooms 24, 25 y 26)
- Library with study rooms
- Computer server for working with e-commerce Applications
- Master classroom equipped for working with laptops
Neuromarketing Laboratory (e-Lab)
The Faculty of Economics and Business of the Autonomous University of Barcelona has boosted the level of experimentalism in its studies by creating a laboratory (E-Lab). The Master's Degree in Marketing provides this space with a set of specific technological, hardware and software resources for research and experimentation in the field of Neuromarketing.
The master's degree makes available to its students through the optional module, Data-Based Marketing and Behaviour-Based Marketing, the following biosensors:
• Neurolab CoolTool kit + usb, 2 units
• My Gaze- Cool Tool eye tracker (30 hz), 2 units
• Pupil Mobile (eyetracking glasses), 2 units
• Eye Tracker Gazepoint GP3 Professional Bundle (150 Hz) + Gazepoint Analysis Professional Edition, 1 unit
• Eye Tracker Gazepoint GP3 Professional Bundle (60 Hz) + Gazepoint Analysis Professional Edition, 3 units
• GSR Biometric (Galvanic Skin Response + Heat Rate), 1 unit
Facebook page. Social network for more general information and promotion of the University Master's Degree in Marketing UAB.
Facebook group. Social network of current students and graduates of the Master and professors where information, news or reminders of the master are shared.
Access to the Page
Open social network where information, news or reminders of the master's degree are shared.
Access Instagram of @mumarketing_uab
LINKED In
Social network of current students and graduates of the Master, professors and collaborators where offers of internships received in the environment of the master are shared.
Access to group of Linkedin
Recommended student material
It is highly recommended to have a notebook PC