University master's degrees
University Master's Degree in Marketing

Promote complete analytical and management training in the area of marketing

Official Master's Degree in Marketing

Ideal student profile

The master's degree is addressed to students interested in obtaining advanced training in marketing management and market research, with the aim of improving both professionally and personally.
 
It is preferable for you to have basic knowledge in marketing and market research, statistics and business economics.

Knowledge

  • Describe the theoretical foundations of marketing for designing marketing strategies in conventional and digital contexts.
  • Describe the theoretical foundations and models of product and process innovation that impact the design and execution of marketing strategies.
  • Identify trends in consumer markets using data analysis tools in a dynamic and competitive business environment.
  • Be familiar with theoretical models of consumer behavior to understand customer motivations and needs in different cultural and socioeconomic contexts.

Skills

  • Solve marketing problems using conceptual models and tools.
  • Design marketing plans for different business contexts.
  • Communicate marketing ideas effectively to different audiences, considering cultural, social, and gender diversity and ensuring inclusive, non-discriminatory messages that respect the sexual freedom and fundamental rights of all people.
  • Use market analysis tools to identify and understand customer needs in current business environments.
  • Implement digital marketing campaigns with inclusive communication free of gender bias.
  • Integrate into diverse and inclusive work teams to implement marketing actions in digital and conventional environments.
  • Analyze the influence of the media on shaping consumer attitudes and values ​​from a sociological and gender perspective.
  • Apply ethical, social, and gender considerations in the marketing decision-making process.
  • Use analytical tools to identify opportunities for innovation in marketing strategies.
  • Analyze advanced marketing data to support strategic and tactical decisions in today's environments.

Competences

  • Propose areas of opportunity for innovation in marketing strategies.
  • Lead the conception and execution of marketing initiatives that improve return on investment.
  • Develop self-directed learning skills to stay abreast of current marketing trends and practices using available resources and tools.
  • Create compelling professional presentations and in-depth analyses for potential directors and investors.
  • Design marketing plans that drive business growth with a social, gender-inclusive, and diverse approach.
  • Integrate ethical, social, and gender principles into marketing decision-making to ensure responsible and sustainable strategies.