Content Official Master's Degree in Sports Management
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Informative sessions with directors and coordinators. From the 30th of September to the 4th of October: Registration is open!
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Knowledge
- Identify the contextual economic and financial structure of the market and of businesses in the sports sector, including their governance, in both a static and dynamic sense.
- Identify different business models in the sports sector from a professional perspective, by paying special attention to management, entrepreneurship and innovation.
- Determine the sports management strategies and models best suited for specific areas, particularly sponsorship, facilities and sports events.
- Identify the most suitable marketing strategies for different kinds of sports companies and/or services (facilities, events, products, etc.).
- Connect the steps involved in creating new (intra)entrepreneurship projects that lead to the creation of businesses and/or models in the sports sector.
- Explain aspects related to human resources and/or the capabilities of the teams involved in projects in the sports sector, including in specific areas of the sports industry.
- Recognise how applicable the theoretical aspects of sport management are to the professional practice.
- Recognise new trends in the sports industry market, including possible collaborations and the chance to integrate new technology.
Skills
- Design financial plans based on the situation faced by a business or organisation in the sports sector.
- Devise a management plan for strategic and commercial products and services in the sports sector using different processes, including marketing.
- Implement marketing plans for both existing and new products, businesses and organisations.
- Analyse the sports sector market, including consumer patterns, competitors, costs, opportunities for generating profit, etc.
- Design communication actions and activity and product publicity strategies for the sports sector, as well as the results of internal analyses.
- Manage and plan activities for specific sports, including events, sponsorships and facilities.
- Draw up business plans related to the sports industry in order to introduce improvements, if necessary.
- Manage the operations of a company in the sports sector, including decisions regarding offers, human resources, business innovation, growth strategies, etc.
Competences
- Introduce changes to methods and processes in sports management in order to provide innovative responses to society's needs and demands.
- Take action in the field of sports management by assessing its social, economic and environmental impact.
- Act with ethical responsibility and respect for fundamental rights and duties, diversity and democratic values.
- Take action in the field of sport management by assessing inequalities based on gender/sex, race, origin, culture, sexual orientation, economic opportunities, or any other kind of social diversity.
- Draw on previous knowledge in order to make judgements based on the available information, including reflections on social and ethical responsibility.
- Communicate information, ideas, justifications and conclusions to both specialised and non-specialised audiences.
- Develop creative and innovative thinking skills in common situations related to businesses in the sports sector.
- Formulate autonomous and critical reasoning regarding business matters, and apply it to sporting environments.
- Lead multidisciplinary teams involved in business management and/or organisations in the sports sector.