The language of scientific dissemination of de-extinction and its effects on a lay audience

The Institute of History of Science UAB organises the lecture “Words that Work: the language of scientific dissemination of de-extinction and its impact on the attitudes and misinformation of the lay public”, which addresses a critical and little explored challenge around misinformation in science communication: the use of promotional metaphors and their impact on the understanding, attitudes and beliefs of the lay public. From experimental philosophy, Mikel Asteinza, pre-doctoral researcher at the University of the Basque Country, will analyse this phenomenon through the case study of de-extinction, a line of biotechnological research that has been the subject of a dissemination marked by misleading metaphors.

Mikel Asteinza is a predoctoral researcher at the University of the Basque Country, a member of the IAS Philosophy of Science Research Group and a collaborator of the FiloLab Unit of Excellence at the University of Granada. His research focuses on the impact of scientific communication and popularisation on the perceptions and attitudes of the general public, a study that he approaches from the epistemology of misinformation and experimental philosophy.

The event will take place on campus and also online at this link: Teams platform

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