Official master's degree in Strategic Planning in Advertising and Public Relations

Postgraduate level training in Communication and Branding, inter-disciplinary profile integrating knowledge in communication and marketing

General information

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  • Official UAB
  • Credits: 60 ECTS credits
  • Course begins on 04/10/2021
    Course ends on 29/07/2022
  • Beginning of the pre-enrolment period 11/01/2021
    See the calendar
  • Places: 30 places
  • Price: €46.11 per credit (EU citizens and non-EU holding a Spanish residence permit). 2020/21 Academic year.
    €75 per credit (non-EU citizens who do not hold a Spanish residence permit). 2021/22 Academic year.

  • Language: Spanish (100%)
  • Mode: Classroom-based learning
  • Teaching centre: Faculty of Communication Studies

The master's degree in Strategic Planning in Advertising and Public Relations provides advanced and specialised knowledge in advertising strategies, as a curricular foundation for the training of future experts in strategic planners and market research, as well as for the research training needed to be later admitted to a doctoral programme. It responds to the need in the advertising, public relations and market research sector for professionals trained in persuasive communication and with a high level of knowledge in branding strategies. The master's degree in Strategic Planning truly represents postgraduate level training in Communication and Branding, with an inter-disciplinary profile integrating knowledge in communication and marketing.

Career options

The master's degree prepares you to become a professional specialising in the following profiles:

  • Specialist in advertising research (pre-test, post-test, focus-group meetings, directing in-depth interviews, content analysis of the focus-groups and interviews, statistical data analysis, analysis of results)
  • Advertising agency planner
  • Advertising planner
  • Media agency planner
  • Digital planner
  • Branding agency account executive
  • Brand consultant in consulting agencies
  • Packaging and branding planner
  • Public relations planner
  • Strategic analyst of brand reputation for public relation agencies
  • Advertising brand manager
  • Advertising marketing director
  • Innovation manager, for innovation agencies and “Innovation Hub” projects
  • Account director

The inter-professional character of the master's degree in Strategic Planning offers its students the skills needed to establish a competent and creative dialogue between e.g. an agency's department of strategic planning, a market research's department of brand strategy analysis, and an advertiser's department of communication and marketing.

Work placements

Coordinator university:

Universitat Autònoma de Barcelona

Quality

AQU Catalunya quality seal of the Official Master's Degree in   Strategic Planning in Advertising and Public Relations Go to the Master in figures