University Master's Degree in Strategic Planning in Advertising and Public Relations

An interdisciplinary programme, taught at a leading international university, that trains professionals in the field of communication, where branding, strategy and marketing combine to train the planners that organisations need

Content Official Master's Degree in Strategic Planning in Advertising and Public Relations

Study guides

The information currently available corresponds to the subjects offered during the 2023/24 academic year. If you wish to consult the information included in a study guide not found on the list, please visit the Digital Repository of Documents. The complete information of all the subjects of the Degree can be consulted in the Study Plan and timetables section.

The information on the languages used in each subject can be found in the study guide for each subject.

 43405 - Commercial Communication (2022-23)

 43406 - Emerging Marketing

 44117 - Master's Dissertation (2022-23)

 43403 - Research Methods and Tools

 43404 - Strategic Digital Planning for Advertising and Public Relations (2022-23)

 43401 - Strategic Planning and the Planner (2022-23)

 43402 - The New Consumer (2022-23)