Official master's degree in Strategic Planning in Advertising and Public Relations

Postgraduate level training in Communication and Branding, inter-disciplinary profile integrating knowledge in communication and marketing

Content Official Master's Degree in Strategic Planning in Advertising and Public Relations

Study guides

Master description

The master's degree in Strategic Planning in Advertising and Public Relations is made up of 6 compulsory modules (50 credits) and a Master Thesis (10 credits). Part of the Master Thesis consists of a work placement with one of the collaborating entities, under the conditions established by the Educational Master Thesis Collaboration Agreement (Conveni de Cooperació Educativa per a la Realització del TFM).

Course begins on

03/10/2022

Course ends on

28/07/2023

Study plan structure


Type Credits
Compulsory 50
Master Thesis 10
TOTAL 60

Module Credits Type
Commerical Communication 10 OB
Emerging Marketing 10 OB
Masters Dissertation 10 OB
Research Methods and Tools 9 OB
Strategic Digital Planning for Advertising and Public Relations 6 OB
Strategic Planning and the Planner 9 OB
The New Consumer 6 OB


OB: Compulsory