Ideal student profile
To be admitted to the master's degree you must hold an official university qualification from a member state of the European Higher Education Area, or a qualification valid for admission to master's degree courses in the country in which it was obtained.
Basic skills
-
Solve problems in new or little-known situations within broader (or multidisciplinary) contexts related to the field of study.
-
Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
-
Continue the learning process, to a large extent autonomously.
-
Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
-
Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
Specific skills
-
Choose, design and apply methodological strategies for scientific research in audiovisual communication and product development.
-
Conceive, plan, and lead academic and/or professional research projects in audiovisual and advertising communication, applying criteria of quality, equality and ethical and social responsibility.
-
Identify and understand the main phenomena that affect industries, policies, audiovisual and advertising content and their reception.
-
Apply validated models of content analysis, policy evaluation, audience response surveys and analysis of audiovisual and advertising sector industries.
-
Critically analyse the theories and analysis models of audiovisual and advertising communication.
Cross-curricular skills
- Lead interdisciplinary teams in varying environments.
- Plan tasks in accordance with the human resources, tools and time available so as to optimise performance.
- Seek out information in the scientific and technological context and learn practical ICT skills.
- Analyse research results to obtain new products or processes, assessing their industrial and commercial viability with a view to transferring them to society.
- Take decisions and accept responsibility for their consequences.
- Demonstrate an attitude awake, innovative and analytical in relation to the research questions
- Develop the ability to evaluate sex- and gender-based inequalities and design solutions