University master's degrees
University Master's Degree in Audiovisual Communication and Advertising Contents

Training focussed on research and professional practice, offering a critical approach to the constant changes in the audiovisual communication and advertising sector

Official Master's Degree in Audiovisual Communication and Advertising Contents

Study guides

Master description

The Master’s Degree in Audiovisual Communication and Advertising Content consists of 60 credits, which are completed in an academic year organized into two semesters.
It includes 29 compulsory credits, including the Master’s Thesis, and 33 elective credits, which allow the student to shape their own profile.
The master’s program has a dual focus: research-oriented and professional, for which an External Internship module has been included.

 

Course begins on

03/11/2025

Course ends on

24/07/2026

Teaching timetable

Onsite classes for UAB official master¿s degrees usually take place in the afternoons, from 15.00 onwards, Monday to Friday. Depending on the semester, there may be classes every day or only some days of the week. As far as possible they are scheduled on two or three days a week

Study plan structure

Specializations

  • Specialization in Content Industry 
  • Specialization in Digital Social Platforms 

Compulsory training

First semester
  • 42433 - Market Research Strategies
  • 42435 - Industries, Contents, and Reception
Second Semester
  • 44115 - Master's Degree Dissertation
  

Optional subjects

  • 42431 - Interactive Communication and Social Networks ( 12 credits ) (1')
  • 42434 - Audience Research, Product Testing, and Web Analytics ( 12 credits ) (1')
  • 42437 - Introduction to Research ( 9 credits ) (2)
  • 45778 - Work Placement ( 9 credits ) (2)
  • 44519 - Technology, Economics and Politics in the Content Industry ( 12 credits ) (1)
  • 42432 - Trends in Audiovisual and Advertising Contents ( 12 credits ) (1)

(1) It is mandatory to take one of the two specializations:
(2) In the second semester, one of the following two elective subjects must be taken:
(3) Students with previous training in a field different from communication may need to take and pass some training supplements (maximum 12 ECTS)

Specialisations

ECTS to be taken : 24.0

Specialization in Content Industry TA Specialization in Digital Social Platforms TA
  • 44519 - Technology, Economics and Politics in the Content Industry ( 12 credits )
  • 42432 - Trends in Audiovisual and Advertising Contents ( 12 credits )
  • 42431 Interactive Communication and Social Networks ( 12 credits )
  • 42434 Audience Research, Product Testing, and Web Analytics ( 12 credits )

All subjects are worth 6 credits unless otherwise stated.
All optional subjects are not scheduled each year.

Additional information about the study plan