University Master's Degree in Audiovisual Communication and Advertising Contents

Advanced training orientated towards research and professional practice in the field of audiovisual and advertising content in the digital age

Content Official Master's Degree in Audiovisual Communication and Advertising Contents

UAB's Virtual Fair for Master's Degrees, Graduate Courses and PhD Programmes

Informative sessions with each programme's direction. From the 2nd to the 6th of October: Registration is open!

Study guides

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Teaching timetable

Onsite classes for UAB official master¿s degrees usually take place in the afternoons, from 15.00 onwards, Monday to Friday. Depending on the semester, there may be classes every day or only some days of the week. As far as possible they are scheduled on two or three days a week

Study plan structure



Type Credits
Compulsory 21
Optional 33
Master Thesis 6



Subject Credits Type
Industries, Contents, and Reception 9 OB
Market Research Strategies 12 OB
Master’s Degree Dissertation 6 OB*
Audience Research, Product Testing, and Web Analytics 12 OT*
External Work Placements 9 OT*
Interactive Communication and Social Networks 12 OT*
Introduction to Research 9 OT*
Technology, Economics and Politics in the Content Industry 12 OT*
Trends in Audiovisual and Advertising Contents 12 OT*

* Optional, you must take 33 credits


OB: Compulsory
OT: Optional


Additional information about the study plan