20th International Public Relations Research Congress

On 3, 4 and 5 June, the Association of Public Relations Researchers organises the 20th International Public Relations Research Congress, which will be hosted by the UAB. The 20th edition of this congress will take place at the Palau Macaya in Barcelona, with the title "Rebels with a Cause. Public Relations as an Agent of Change". The international event will bring together researchers and academics in the field of public relations to discuss advances in research and teaching in this discipline. The congress also provides an opportunity to project the promising future of public relations, analysing the subject from a perspective that is critical, transformative, and committed to the today's great social challenges.

The full programme, which can be found on the congress' official website, will include inaugural conferences, scientific communication panels, academic forums, social activities, and debate spaces around issues such as sustainability, disinformation, artificial intelligence, institutional communication, inclusion, and digital reputation.

Among the highlights will be the opening conference by Pep Martorell, artificial intelligence researcher and lecturer at the ESADE Business School, as well as several sessions dedicated to the impact of AI on public relations, communicative transparency, and new forms of digital citizen participation. The congress will also feature cultural and networking activities, such as a visit to the Chez Matisse exhibition at the CaixaForum Barcelona, or a visit to the former Estrella Damm beer factory.