What differentiates La Marató de 3Cat from other international telemarathons?

Journalist and communicator of 3Cat and Catalunya Ràdio, Elisenda Carod, will present a Masterclass on La Marató de 3Cat on Wednesday 8 October in which some of the top people responsible for this solidarity programme will explain what a project of the magnitude of La Marató de 3Cat is like and how it is prepared, a telemarathon that has already become a benchmark at European communication level.

The class will feature Juan José Perona, dean of the Faculty of Communication Studies at the UAB; Lluís Bernabé, director of the 3Cat La Marató Foundation; Aleix Bou, creative head of the 3Cat Marketing Department; Jordi Català, director of the Audience and Analysis Area at 3Cat; Oriol Talon, director of TV3's La Marató for 2024 and 2025; and Virgínia Luzón, vice-rector for Communication at the UAB. Presenter Elisenda Carod, co-presenter in several editions of La Marató, will also provide her personal experience.                 

Attendees will be able to see first-hand how a programme as complex and diverse as La Marató is organised, where different programme formats coincide - discussion panels, entertainment, news, interviews - and with such an extensive duration of live television.

There will be a Q&A session before ending the event.