Study plan Bachelor's Degree in Advertising and Public Relations

Study guides

Title of qualification awarded

Advertising and Public Relations

Timetables

Afternoons

Study plan information

Table of credits for each course

  Basic training Compulsory Optional Bachelor's Degree Final Project
1st year 48 12    
2nd year 12 48    
3rd year   60    
4th year     48 12
Totals 60 120 48 12

Period of study

Six-monthly

Part-time or full-time

Full-time dedication Part-time dedication can also be considered.

Specialisations

Specialisation in Creative Direction in Advertising and Public Relations
Specialisation in Strategic Management in Advertising
Specialisation in Strategic Management in Public Relations

Basic and compulsory training

1st year 2nd year
- Marketing and Documentary Management (year-long)
- History of Communication
- Social Structure and Sociology of Consumption
- Oral and Written Standard of the Spanish Language
- Applied Economics and Business Economics
- Information and Communication Technologies
- Standard Catalan Language in the Media
- Communication Structure
- Written and Audiovisual Communicative Languages
- Strategies in Advertising and Public Relations (year-long)
- Theory and Structure of Advertising
- Design in Advertising and Public Relations
 - Communication Theories
- Psychology of Perception Applied to Advertising and Public Relations
- Theory and Structure of Public Relations
- Creativity in Advertising
 - Contemporary Advertising Systems
- Research Methods in Persuasive Communication
3rd year 4th year
- Advertising and Public Relations Projects  (year-long)
- Creative Processes and Techniques
- Communication in Organizations
- Accounts Management
- Applied Statistics in Advertising and Public Relations
- Advertising and Public Relations Writing
- Strategic and Operational Marketing
- Planning of Media
- Audiovisual Advertising Production
- Bachelor's Degree Final Project

Optional subjects

4th year
- Work Placement (*) 


(*) All optional subjects are worth 6 credits, except for this one which is worth 12 credits.

In order to obtain a specialisation at least 30 credits (five subjects) must be taken for each pathway.
 

Specialisation in Creative Direction in Advertising and Public Relations Specialisation in Strategic Management in Advertising Specialisation in Strategic Management in Public Relations
- Advertising Photography
- Audiovisual Creativity
- Graphic Creativity
- Art Direction
- Creative Portfolio
- Market and Consumer Research
- Digital Strategy
- Advertising Media Strategies
- Information Systems Marketing
- Negotiation and Leadership Techniques
- Business Management and Administration for Advertising and Public Relations Agencies and Entrepreneurs
- Market and Consumer Research
- Current Issues in Advertising and Public Relations
- Specialised Public Relations Techniques
- Communication Agencies
- Business Management and Administration for Public Relations
- Public Relations in Specific Sectors
- Market and Consumer Research
- Current Issues in Advertising and Public Relations