Study plan Bachelor's Degree in Advertising and Public Relations
Study guides
The information currently available corresponds to the subjects offered during the 2022/23 academic year. If you wish to consult the information included in a study guide not found on the list, please visit the Digital Repository of Documents. The complete information of all the subjects of the Degree can be consulted in the Study Plan and timetables section.
The information on the languages used in each subject can be found in the study guide for each subject.
1st year
103140 - Applied Economics and Business
103866 - Communication Structure (2021-22)
103865 - History of Communication
103131 - Social Structure and Consumer Sociology
103867 - Standard Catalan Language in the Media (2021-22)
103870 - Standard Oral and Written Spanish (2021-22)
104894 - Technology and Persuasive Communication (2021-22)
104895 - Written, Oral and Audiovisual Expression
103133 - Marketing and Document Management
2nd year
103862 - Communication Theories
103129 - Psychology of Perception Applied to Advertising and Public Relations
103134 - Advertising and Public Relations Strategies
103137 - Advertising Theory and Structure
103138 - Contemporary Advertising Systems
103144 - Design in Advertising and Public Relations
103136 - Public Relations Theory and Structure
104899 - Research Methods in Persuasive Communication
3rd year
103162 - Accounts Management (2021-22)
104896 - Advertising and Public Relations Projects (2021-22)
104897 - Advertising and Public Relations Writing (2021-22)
103132 - Applied Statistics in Advertising and Public Relations
104902 - Audiovisual Advertising Production
103163 - Communication in Organisations
103142 - Creative Processes and Techniques
103158 - Media Planning (2021-22)
103159 - Strategic and Operational Marketing (2021-22)
Optional
103139 - Advertising and Public Relations Today (2021-22)
103148 - Audiovisual Creativity
103160 - Communications Offices (2021-22)
103150 - Consumer and Market Research (2021-22)
103149 - Creative Portfolio (2021-22)
103147 - Graphic Creativity (2021-22)
103155 - Marketing Information Systems
103154 - Negotiation and Leadership Techniques (2021-22)
103156 - Public Relations in Specific Sectors
103153 - Specialist Public Relations Techniques (2021-22)