Study plan Bachelor's Degree in Audiovisual Communication

Basic skills

  • Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.
  • Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
  • Students must be capable of collecting and interpreting relevant data (usually within their area of study) in order to make statements that reflect social, scientific or ethical relevant issues.
  • Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  • Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.

Specific skills

  • Differentiate the discipline’s main theories, fields, conceptual developments, as well as their value for professional practice.
  • Master the technologies and languages characteristic of audiovisual communication, and those associated with discourse building.
  • Demonstrate knowledge of the state of the world and its recent historic development.
  • Be familiar with the characteristics of the psychology of perception applied to the production and analysis of audiovisual products.
  • Master the key concepts and knowledge that allow modern society and politics to be interpreted.
  • Master the Spanish and Catalan languages, both orally and in writing, for use in audiovisual communication.
  • Master audiovisual technology for the purpose of content development.
  • Be familiar with and interpret industrial and business phenomena in the audiovisual sector.
  • Differentiate the main cultural and artistic theories and trends in the modern world.
  • Demonstrate a capacity to work in the audiovisual sector in all its forms and to adapt to different working environments.
  • Demonstrate knowledge and skills to execute a practical and theoretical project with a scientific basis.
  • Apply narrative and presentation skills specific to audiovisual content.
  • Contextualise audiovisual media and its aesthetics from a historic perspective.
  • Manage the different forms of audiovisual programming according to various audiovisual genres.
  • Be familiar with and use different audiovisual languages.
  • Demonstrate creative capacity in audiovisual production.
  • Demonstrate knowledge of legislation applicable to the field of audiovisual communication.

Transversal skills

  • Disseminate the area’s knowledge and innovations.
  • Rigorously apply scientific thinking.
  • Use one’s imagination with flexibility, originality and ease.
  • Use advanced technologies for optimum professional development.
  • Research, select and arrange in hierarchical order any kind of source and useful document to develop communication products.
  • Show leadership, negotiation and team-working capacity, as well as problem-solving skills.
  • Manage time effectively.
  • Demonstrate a critical and self-critical capacity.
  • Value diversity and multiculturalism as a foundation for teamwork.
  • Demonstrate a self-learning and self-demanding capacity to ensure an efficient job.
  • Demonstrate ethical awareness as well as empathy with the entourage.