Bachelor's Degree in Audiovisual Communication

Knowledge

  • To distinguish the main theories of Audiovisual Communication both from a historical point of view and those that are configured and applied at the present time. 
  • Describe audiovisual media and their aesthetics from a historical dimension. 
  • Identify the main components of audiovisual language: camera movements, composition and staging, editing, organization of production. 
  • Recognize the industrial and business phenomena of the audiovisual sector.
  • Identify the different types of audiovisual programming according to the different audiovisual genres.
  • To analyse audiovisual communication through the psychology of perception and sociology.
  • Explain in detail the legislation that applies in the field of Audiovisual Communication in the Spanish and European context. 
  • Demonstrate mastery of oral and written Spanish and Catalan in audiovisual communication.

Skills

  • To conduct research as part of a practical or theoretical science-based project on a topic related to Audiovisual Communication.
  • To competently use the technology and language of Audiovisual Communication to construct discourse.
  • To adapt your work ethic to the various work environments that exist in Audiovisual Communication.
  • To use the psychology of perception and sociology to make audiovisual content more communicatively effective.
  • To discuss the legal framework governing certain audiovisual products and content.
  • To integrate both oral and written Spanish and Catalan into an audiovisual product with non-sexist and non-discriminatory use of language.

Competences

  • To introduce changes into the methods and processes used in the field of knowledge of Audiovisual Communication to provide innovative responses to the needs and demands of society.
  • To come up with ideas for films, radio and television programmes and all manner of audiovisual projects in the realm of both fiction and non-fiction.
  • To apply the narrative and descriptive skills specific to audiovisual content.
  • To assess Audiovisual Communication projects based on their social and environmental impact.
  • To use audiovisual technology to create content, with ethical responsibility and respect for fundamental rights and duties, diversity, gender relations and sexual identity and democratic values.
  • To understand the power of audiovisual content to generate loyalty among different segments of the population through communication and persuasion.
  • To determine whether audiovisual products comply with the code of ethics applicable in the field of Audiovisual Communication.
  • Recognize the role of Audiovisual Communication in the construction of gender relations and sexual and gender identity.