Bachelor's Degree in Journalism

Knowledge

• Recognise the basic concepts of journalism and journalistic communication theories within the framework of media communication, and explain how the evolution of the communicative, social, economic and cultural context influences the field of journalism.
• Identify the journalistic genres and their specific features in print media, digital media, radio and TV.
• Recognise the laws and ethical and deontological rules that regulate the profession of journalism nationally and internationally.
• Explain the basic principles of freedom of the press and its role in building democratic societies.
• Describe the processes of producing, publishing and distributing journalistic contents on different platforms.
• Define the new digital formats and changes in the global media ecosystem and identify the impact and challenges of journalistic communication in contemporary societies and cultures.
• Distinguish journalistic research techniques, methodologies and tools and their application in journalistic communication.
• Recognise the role of technological innovations and the social media in news creation and consumption, with a special emphasis on the global phenomenon of disinformation.

Skills

• Produce journalistic news by adapting the contents to different languages, formats and stylistic rules of each medium (written press, audiovisual, digital).
• Use information collection, analysis and presentation tools such as data programmes, fact-checking and artificial intelligence, and assess the risks of disinformation and journalism’s role in combatting it.
• Apply appropriate methods and instruments of analysis in media research, both journalistic and academic.
• Construct journalistic projects that embrace different platforms, narrative languages and multimedia technologies (photography, video, audio) and ensure their thematic coherence, news quality, fit with the target audience and appropriate formats for each medium.
• Apply principles of graphic design and data visualisation when presenting journalistic contents.
• Analyse social, economic, technological and political phenomena and apply the basic concepts of these disciplines to contextualise and develop journalistic contents.
• Prepare journalistic coverages, coordinate teams efficiently and use information sources appropriately, and ensure their truthfulness, relevancy and adaptation to the news context.
• Analyse media phenomena via theories and knowledge on the structure and history of social communication to produce relevant journalistic contents.
• Express yourself correctly, fluently and effectively in both official languages, orally and in writing; adapt the message to the context and the target audience; and avoid sexist and discriminatory language use.

Competences

• Check information sources through a rigorous research, selection and fact-checking process to ensure the truthfulness and reliability and to distinguish between facts and opinions.
• Include ethical and deontological principles in news coverage, respect the rights of people, promote the plurality of opinions and act with ethical responsibility and a commitment to diversity, democratic values and the Sustainable Development Goals.
• Assess the quality and accuracy of journalistic contents; apply critical and ethical criteria to guarantee truthful, transparent information; identify and combat disinformation; and bear in mind their impact on the audience and contribution to an informed society.
• Act with social responsibility when creating and disseminating journalistic contents, critically bearing in mind the social, economic, technological and environmental impact of the activity and promoting human rights, diversity and inclusion.
• Include the gender perspective and gender equality in journalistic work; identify and condemn gender and sexual violence; assess inequalities on the basis of sex/gender to avoid them in the exercise of the profession; and guarantee that news contents do not reproduce gender or discriminatory stereotypes and that they foster gender equality and victims’ rights.
• Make changes in journalistic formats and processes to provide innovative responses to the new forms and problems in news consumption, especially on digital platforms.
• Plan teamwork in journalistic environments, and foster the values of social intercourse and collaboration to ensure the quality of the contents produced.
• Critically analyse changes in the media scene and emerging technologies, and identify their implications on the professional work of journalism and propose solutions adapted to new professional challenges.