Study plan Bachelor's Degree in Communication in Organisations

Basic skills

  • Students must have and understand knowledge of an area of study built on the basis of general secondary education, and while it relies on some advanced textbooks it also includes some aspects coming from the forefront of its field of study.
  • Students must be capable of applying their knowledge to their work or vocation in a professional way and they should have building arguments and problem resolution skills within their area of study.
  • Students must be capable of collecting and interpreting relevant data (usually within their area of study) in order to make statements that reflect social, scientific or ethical relevant issues.
  • Students must be capable of communicating information, ideas, problems and solutions to both specialised and non-specialised audiences.
  • Students must develop the necessary learning skills to undertake further training with a high degree of autonomy.

Specific skills

  • Display through knowledge of the contemporary world in its social, economic, political and cultural dimensions.
  • Differentiate the principal theories on communication in organisations, which underpin knowledge of the discipline and its different branches.
  • Analyse and evaluate the structures of the different types of organisations, of the Media and of the relationship between the two.
  • Determine the structure and functions of the technological and economic context of organisations.
  • Value the formal and aesthetic (written, graphic, audiovisual and digital) aspects of information, and of ICT techniques used in depicting information through infographic and documentary systems in organisations' own media (websites).
  • Adapt the communication generated by the organisation itself to the language of the traditional and digital Media.
  • Establish communication objectives, and design and apply optimal strategies for communication between organisations and their employees, clients and users, and society in general.
  • Analyse communication in the organisation and draw up a communication plan that includes internal, external and crisis communication.
  • Apply specific research methodologies to formulate hypotheses, validate and verify ideas and concepts and interpret data on communication in organisations.
  • Devise, plan and execute communication projects about the organisation on all types of media and for both internal and external audiences.

Transversal skills

  • Search for, select and rank any type of source and document that is useful for creating messages. 
  • Display the ability to lead, negotiate and work in a team. 
  • Manage time efficiently and plan for short-, medium- and long-term tasks. 
  • Work in compliance with professional codes of conduct.