"Without brand positioning you have no choice but to opt for quality or price"
Interview with Víctor Puig, Bachelor’s degree in Information Science from the UAB in 1995 and Master’s degree in Interactive Communication from the UAB in 1998. Founder and CEO of the advertising and digital marketing agency Zinkdo. For more than 25 years he has been working in the digital world and has been an adjunct lecturer in different universities. More recently he has promoted the first TEDxUABarcelona event.