Master's Degree in Sustainable and Regenerative Tourism

Contents

Train to transform the tourism sector with sustainability and regeneration criteria.
A 60-ECTS, one‑academic‑year, 100% in-person program, featuring experiential learning, real projects, and direct engagement with the territory and the sector.

Applied learning: PBL and live projects
Social innovation, data, and destination governance
Heritage interpretation and regenerative product design


Sustainability and Regeneration in Tourism

Introduction to sustainable and regenerative tourism
The SDGs and tourism destinations
Climate change and tourism: the challenge of adaptation and mitigation
Applying sustainability in tourism destinations: tools and case studies
Applying sustainability in tourism businesses: tools and case studies
Universal, accessible, and inclusive tourism
Conscious tourism, regenerative tourism, and new paradigms in tourism
Destination governance. Territorial and strategic tourism planning
Sustainable and inclusive territorial tourism management
Designing tourism proposals from the social and solidarity economy. Gender and intersectional perspectives


Advanced Tourism Management: Innovation and Leadership

Territorial systems of tourism innovation
Tourism destinations and new technologies: smart tourism destinations
Big Data and the role of new technologies in tourism management for destinations and businesses
Digitalisation and tourism
Smart social innovation systems
The role of tourism stakeholders and the local community as drivers of territorial development
Social and solidarity-based entrepreneurship in tourism
Creativity and innovation in tourism
Leadership and change management in tourism


Planning and Management of Sustainable and Regenerative Tourism Products

New trends in tourism activity
Cultural tourism (slow, memory, gastronomy, wine tourism)
Ecotourism and nature tourism
Tourism in rural and inland areas
Natural and cultural resources for tourism innatural and rural environments
Tourism and local development
Management of public use in natural areas
Planning, creation, and management of tourism products in natural and rural areas
Communication and marketing of tourism products and destinations
Certification of tourist destinations and companies


Sustainable and Regenerative Tourism Projects
This course offers a rich and practical learning experience, enabling students to consolidate and apply their knowledge and skills in managing sustainable tourism projects in a real context. Over two weeks, students will develop an on-site consultancy project for a selected destination, based on innovation and creativity, with the aim of contributing to the destination's sustainable development and enhancing its competitiveness in the tourism market.
The profession of heritage interpretation guide.

Related programmes

Graduate Diploma in Innovation and Design of Sustainable and Regenerative Tourism Projects
Graduate Diploma in Sustainable Tourism Planning And Heritage Interpretation
Course in Advanced Tourism Management: Innovation and Leadership
Course in Planning and Management of Sustainable and Regenerative Tourism Products
Course in Profession of Natural and Cultural Heritage Interpretation Guide
Course in Sustainability and Regeneration in Tourism
Course in Sustainable and Regenerative Tourism Projects

Specific skills

Knowledge
KT01: Associate the fundamental principles of sustainable, responsible, and regenerative tourism.
KT02: Identify the Sustainable Development Goals (SDGs) relevant to tourism.
KT03: Describe sustainability and regeneration tools and practices applied in tourist destinations and businesses.
KT04: Identify new tourism paradigms, including conscious and regenerative tourism.
KT05: Recognize new trends in experiential and sustainable tourism products.
KT06: Describe natural and cultural resources for tourism in natural and rural areas.
KT07: Identify the main concepts of sustainable territorial tourism management.
KT08: Report on emerging technological trends applied to the tourism sector.
KT09: Describe the foundations of guiding and interpreting natural and cultural heritage.
KT10: Identify communication and marketing practices specific to sustainable and regenerative tourism.

Skills
ST01: Apply sustainable territorial tourism management strategies.
ST02: Develop territorial tourism projects by integrating sustainability and regeneration criteria.
ST03: Organize experiential, sustainable, and regenerative tourism products.
ST04: Develop guiding and heritage interpretation skills in natural and cultural contexts.
ST05: Develop the promotion and communication of tourism products and destinations using sustainable and innovative tools.

Competences
CT01: Build critical thinking in the evaluation of existing tourism practices.
CT02: Review sustainable tourism policies through collaborative work.
CT03: Propose effective communication of innovation and leadership strategies in tourism.
CT04: Integrate ethical values in the creation and management of tourism products.
CT05: Adapt to teamwork dynamics in multidisciplinary tourism environments.
CT06: Design sustainable and regenerative tourism projects.

Title obtained

Lifelong Learning Master's Degree in Sustainable and Regenerative Tourism