Alberto Planelles presented the trends of television commercials in the Master in Contents of Audiovisual Communication and Advertising

Alberto Planelles, the current Senior Art Director at DDB , was the guest of honor in an inspiring session with students of the Master in Audiovisual Communication and Advertising on Monday, January 29. With over 15 years of experience as a Creative Art Director, Planelles shared his unique journey and insights with the future generations of communication professionals.

Under the title "Trends in Television Commercials" Alberto Planelles' talk delved into ten prominent trends, ranging from involvement in social causes to the most innovative resources like deep fake. His dynamic presentation encouraged active participation from students, providing real and practical examples that illustrated each explored trend.

With a distinguished career spanning 12 years in various agencies in Barcelona, Planelles brought his unique perspective to the advertising industry, dissecting the dynamics and strategies that define the current landscape of television advertisements.

The active participation of students, coupled with the insights and experiences shared by Planelles, made the talk an exceptional opportunity to understand the latest trends and dynamics driving the world of television commercials. At the Faculty of Communication Sciences, we value these exchanges to enrich our students' education with professional and innovative perspectives.