Contents
The specialisation diploma in Fashion and Luxury Communication has a professional profile and is designed for those who wish to specialise in a clearly growing market that requires qualified professionals in their field.
Currently, the demand for specialised professionals is greater than the supply, which translates into a high level of employability and a higher level of remuneration than in other areas of communication.
Students who complete the specialisation diploma will obtain a solid professional training based on the Case Method and the experience of the teaching staff.
| Subject | Credits | Type |
|---|---|---|
The Fashion and Luxury Industry |
5 ECTS |
Obligatory |
Building winning strategies in fashion and luxury |
5 ECTS |
Obligatory |
Tools, tactics and actions deriving from fashion and luxury strategies |
5 ECTS |
Obligatory |
Omnichannel approaches (Marketing 4.0) in fashion and luxury |
5 ECTS |
Obligatory |
Management skills and presentation techniques |
5 ECTS |
Obligatory |
Final Project |
5 ECTS |
Obligatory |
Specific skills
- To plan the strategy of communication campaigns based on objectives and the communication needs of organizations.
- To develop knowledge of communication strategies and techniques.
- To extend the knowledge of phases in the communicative process.
- To be aware of the decision-making phases of the communication department.
- To develop creative ability, not only in the specific field of advertising creativity, but also in creativity applied to communication and product-design strategies.
- To successfully manage effective advertising strategies.
- To facilitate decision-making adapted to communication challenges.
- To develop a global and integrative vision of the agency and of departments within organizations.
- To acquire new knowledge, skills and abilities in the area of management.
- To be aware of and connect with the reality of the market.
- To know how to segment the most suitable target audiences for developing campaigns.
- To manage assigned budgets in a professional and appropriate manner.
Transferable skills
- To develop managerial and decision-making skills, fostering teamwork through case resolution, developing research capacity, etc.
- To strengthen management skills and a global and inclusive vision.
- To develop both oral and written communication skills.
- To develop the rhetoric pertaining to leaders who seek to achieve their goals.
- To foster the ability to persuade and convince, and to develop skills in negotiation techniques.
- To enrich the development of daily activity by obtaining a higher level of specific knowledge in the subject.
- To innovate and participate proactively.
Title obtained
Specialisation Diploma in Fashion and Luxury Communication