- UAB Specialisation Diploma
- Code: 4332/6
- 6th edition
- Modality: Online
- Credits: 30 ECTS
- Start date: 20/10/2025
- Finish date: 30/05/2026
- Places: 35
- Orientation: Professional
- Price: 2675 €
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Special price 2541 €
Group of application:
Special price 2595 €
Group of application:
- Teaching language: Spanish
- Location: Online FUAB Formació
The tourism sector is in constant transformation, driven by digitalization and the need to offer memorable experiences to customers. This specialization diploma provides you with the key tools to successfully manage tourism projects, design effective marketing strategies and apply emotional intelligence and coaching techniques for more efficient and people-oriented management.
Why choose this program?
- You will learn to lead tourism projects from a strategic perspective, integrating innovative management methodologies.
- You will master digital marketing applied to tourism, with tools to optimize the customer experience and enhance customer acquisition and loyalty.
- You will develop management and emotional intelligence skills, essential for managing teams and projects in a highly competitive environment.
This diploma is aimed at professionals in the tourism and hotel sector, project managers, marketing managers and anyone who wants to specialize in the strategic management of tourism. With a practical and applied methodology, it will prepare you to face the challenges of a globalized and constantly evolving market.
UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace...
These internships may be curricular (compulsory) or non-curricular (optional).
- Curricular
Curricular practices are those which are included in the curriculum of the studies and, therefore, must be overcome to obtain the degree. The programme manager will explain you the details of how, where and under what conditions you should do the internship.
- Non-curricular
Extracurricular practices are those that are not included in the curriculum of the studies. You can choose to do them in addition. The coordination of your program will explain the details of how, where and under what conditions can they be carried out.
Scholarships and financial aid
At the UAB grants' website you will find information on financial aids, grants, competitions, prizes and subsidies for the university community.
Chek all the information in the page for UAB financial aids, grants and calls.
Coordinating centres
FUAB Formación. Turismo y Dirección Hotelera
Contact
Gestió Acadèmica
Phone: 935929710