Master's Degree in Political Marketing: Strategies and Political Communication


This Master's degree trains up future professionals to work in political consultancy and communication, using tools relating to both theory and practice. The aim is to offer specific training in political marketing and communication to graduates in political science, sociology, communication science and social sciences.

The programme's mission is for future professionals in this discipline to be fully equipped to meet the demands of political work, both at a personal level and at the level of political knowledge, envisaging the outsourcing of political consultancy and communication, currently handled by the political centres, as the best way to professionalise the practice of politics.

The degree is taught by academics from several universities in different countries, renowned consultants, and professionals, from all the political parties - whose varying ideologies serve to enrich the ever-changing field of political action and analysis - and from other institutions, who put all their knowledge at the disposal of those who are learning to be leaders or advisors to leaders.


To provide training for future professionals in political activity or political advisory services, based on contributions from teaching staff from three different backgrounds: academic practice, professional practice and institutions.

Access requirements

University degree with minimum of 180 ECTS or equivalent.

Career opportunities

- Political analyst
- Communication offices: Institutional - Professional - Political
- Opinion poll analyst
- Political consultant
- Communication consultant
- Social researcher
- Politician


Susana Alcaide Murciano



UAB-specific Master's Degree
10% discount Alumni Premium

16 Edition
Places: 35
Orientation: Professional
Code: 1306/16
Price: 6000 Ą

See price details

Modality: Onsite
Location: ICPS - c/ Mallorca 244 pral. Barcelona
Dates: from 26/10/2018 to 30/09/2020
Teaching language:
Spanish (80%), Catalan (10%), English (10%)
Universitat Aut˛noma de Barcelona
Universidad de Santiago de Compostela
Universidad de Granada
Coordinating centres:
Instituto de Ciencias PolÝticas y Sociales
Collaborating centres:
Departamento de Periodismo y Ciencias de la Comunicaciˇn
Departamento de Ciencia PolÝtica y Derecho P˙blico
ENG/Diputaciˇ de Barcelona

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You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.