Master's Degree in Political Marketing: Strategies and Political Communication
IntroductionThis Master's degree trains up future professionals to work in political consultancy and communication, using tools relating to both theory and practice. The aim is to offer specific training in political marketing and communication to graduates in political science, sociology, communication science and social sciences.
The programme's mission is for future professionals in this discipline to be fully equipped to meet the demands of political work, both at a personal level and at the level of political knowledge, envisaging the outsourcing of political consultancy and communication, currently handled by the political centres, as the best way to professionalise the practice of politics.
The degree is taught by academics from several universities in different countries, renowned consultants, and professionals, from all the political parties - whose varying ideologies serve to enrich the ever-changing field of political action and analysis - and from other institutions, who put all their knowledge at the disposal of those who are learning to be leaders or advisors to leaders.
ObjectivesTo provide training for future professionals in political activity or political advisory services, based on contributions from teaching staff from three different backgrounds: academic practice, professional practice and institutions.
University degree with minimum of 180 ECTS or equivalent.
- Political analyst
- Communication offices: Institutional - Professional - Political
- Opinion poll analyst
- Political consultant
- Communication consultant
- Social researcher
Susana Alcaide Murciano
UAB-specific Master's Degree
Location: ICPS - c/ Mallorca 244 pral. Barcelona
Dates: from 26/10/2018 to 30/09/2020
Spanish (80%), Catalan (10%), English (10%)
Universitat Aut˛noma de Barcelona
Universidad de Santiago de Compostela
Universidad de Granada
Instituto de Ciencias PolÝticas y Sociales
Departamento de Periodismo y Ciencias de la Comunicaciˇn
Departamento de Ciencia PolÝtica y Derecho P˙blico
ENG/Diputaciˇ de Barcelona