Specialisation Courses

UAB's virtual fair for Master's Degrees, Graduate Courses and PhDs

Informative sessions with directors and coordinators. From the 26th to the 30th of May: Registration is open!

You can also send the form on this page to request personalized attention.

  • UAB Specialisation Course
  • Code: 4827/3
  • 3rd edition
  • Modality: Face to face
  • Credits: 12 ECTS
  • Start date: 26/02/2025
  • Finish date: 30/06/2025
  • Places: 10
  • Orientation: Professional
  • Price: 840 €
  • Teaching language: Spanish (80%), Catalan (10%), English (10%)
This course is part of the curriculum of the master's degree in Political Marketing: Strategies and Political Communication.

Contents

Attitudes, Contexts of Expression, and Communication
The New Scenarios of Corporate Communication
Communication Offices
Political Communication: A Historical Perspective
Party Communication Strategy
Debate Creation
Speech Writing
Political Oratory
Strategy and Communication Tactics
Spokespersons, Narrative Creation, and Candidate Development
Storytelling
Social Media and Politics
Digital Strategy
Community Management
Political Communication
Acting on Television

Itinerary

This study is part of the master's program 1306 Political Marketing: Strategies and Political Communication.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Instituto de Ciencias Políticas y Sociales

Contact

Susana Alcaide Murciano

Phone: 934871076

Additional information

www.icps.cat/docencia

More information