Master's Degree in Advertising Account Management

Specific skills

Upon completion of the continuing education master's program, students will be able to:

- Carry out strategic planning of advertising campaigns based on marketing objectives and the communicative needs of organizations.
- Expand their knowledge of the phases of the advertising process.
- Recognize and apply the decision-making phases undertaken by the marketing department of the advertising company.
- Develop their creative capacity, not only in the specific field of advertising creativity, but also in creativity applied to marketing and advertising strategies.
- Successfully manage effective advertising strategies.
- Strengthen their management skills and their global and integrative vision within the advertising agency and the commercial and marketing department of the advertising company.
- Develop a global and integrative vision of the advertising agency and the marketing departments of organizations.
- Develop the necessary skills and aptitudes in the area of account management.
- Establish a stronger connection with market realities through the knowledge acquired.
- Correctly identify and segment the most suitable target audiences for the development of advertising campaigns.
- Properly manage marketing and advertising budgets.

Transferable skills

- Improve and develop management and decision-making skills, teamwork abilities through case resolution, and research capacity, etc.
- Develop both oral and written communication skills.
- Develop rhetorical skills that enhance a leader’s ability to achieve objectives.
- Improve persuasion and convincing skills in the development of negotiation techniques.
- Solve problematic situations.
- Strengthen autonomy in decision-making.
- Increase acceptance of responsibilities.
- Improve decision-making adapted to business challenges.
- Develop and apply leadership skills.
- Develop analytical and synthesis abilities.

Title obtained

Lifelong Learning Master's Degree in Advertising Account Management