Neuroscience and Communication: to study how brain manages communication processes with special attention to media works.
Over the last decades, neuroscientific knowledge has advanced as it has never before. Recent tecnhological innovations in neuroscience have opened new windows to the understanding of the brain. Many of these innovations allow non-invasive research of the brain. That is the best case scenario for applying neuroscientific techniques and research to communicative processes.
Communication sciences must participate in current neuroscience research, and viceversa. Many efforts of the scientific community and the cognitive sciences are changing how we approach to old problems, as mind-body duality, consciousness, visual perception; and to new ones as the brain-machine interactivity. Neuro-Com Research Group follows some lines of research, mainly based on:
I. Neurocinematics
II. Neuroasthetics
III. Brain-computer interfaces (BCI)
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