The Faculty of Communication Studies opens the academic year with a lecture by Ana Palencia
On Wednesday, 14 October, the Faculty of Communication Studies inaugurated the 2026–2027 academic year with the opening lecture “Communication and Purpose: Communicating to Transform”, delivered by Ana Palencia, Senior Advisor in Communications at Tinkle, a communications and public relations agency. The event featured representatives from the Faculty and the University and included a Q&A session for students.
The Faculty of Communication Studies officially launched the 2026–2027 academic year on Wednesday, 14 October, with an opening ceremony held in the Faculty’s Aula Magna. The event featured the opening lecture “Communication and Purpose: Communicating to Transform”, delivered by Ana Palencia, Senior Advisor in Communications at Tinkle, a communications and public relations agency.
The event also featured Juan José Perona, Dean of the Faculty of Communication Studies; Virginia Luzón, Vice-Rector for Communication at the UAB; and Ana Maria Enrique, a lecturer at the Faculty, who introduced the speaker.
In her lecture, Ana Palencia addressed the relationship between communication and purpose, in a session that welcomed the university community at the start of the new academic year.
Following the lecture, students had the opportunity to take part in a Q&A session with Ana Palencia, creating an opportunity for dialogue with the audience.
The event concluded with an address by the Vice-Rector for Communication, Virginia Luzón, who officially opened the 2026–2027 academic year, followed by a performance of the university anthem Gaudeamus Igitur by the UAB Choir.