Mireia Portell, UAB Advertising and Public Relations Student, Receives the Impact Award for Young Talent
The student from the Faculty of Communication Studies has been recognised by the College of Marketing and Communication of Catalonia for her bachelor's thesis on influencer marketing and its regulation.
Mireia Portell, a student in the Bachelor's Degree in Advertising and Public Relations at the UAB Faculty of Communication Studies, has received the Impact Award for Young Talent, presented by the College of Marketing and Communication of Catalonia to the best bachelor's thesis for its valuable contribution to the fields of marketing and communication.
Her award-winning thesis examines influencer marketing and its regulation, a highly relevant topic that explores the challenges arising from the professionalisation of content creation and the need to establish regulatory frameworks that ensure transparency and consumer protection.
The award was presented during the 13th edition of the Impact Awards, held as part of the Night of Marketing and Communication on Thursday, 2 July, at the Phenomena Experience cinema in Barcelona. The event is a leading gathering for the sector, bringing together professionals, companies, agencies, institutions and universities to recognise outstanding initiatives and careers in marketing, communication, advertising and public relations.
This year's gala also highlighted the importance of talent, creativity and the strategic role of the sector in transforming organisations and society. In addition, two new award categories were introduced to recognise excellence in public communication and local and community communication. During the ceremony, the College also commemorated the centenary of the Advertising Guild with a special distinction accepted by Philipp Fürst.
The Impact Award for Young Talent further strengthens the visibility of university research at one of Catalonia's leading events for the marketing and communication sector.