Communication needs of social entities

Project team: Estrella Barrio (IP), Anna Fajula (IP), Juanjo Perona, Mariluz Barbeito and Ana Mª Enrique

Team of teachers involved: Estrella Barrio, Josep Salvat, Anna Fajula, Àlex Martínez and Pepe Colomer.

Search for solutions through Service Learning (ApS)

Joint project between the subjects of Corporate Social Responsibility (3rd year of the degree of Communication of Organizations) and Advertising and Public Relations Projects (3rd year of the degree of Advertising and R.P.).

In collaboration with CORE Education and Employability (UAB), the Sabadell Cooperative Network, the Autonomous Solidarity Foundation (UAB) and the Producer, the students met two social entities (Esplai la Baldufa and the cyclodistribution cooperative La Sàrria) with communicative needs to which they had to respond.

 

In the first semester of the 22/23 academic year, CSR students took on the role of communication department of social entities and prepared a brief. From this brief, in the second semester, the students of Projects acted as a communication agency of one of the entities, La Sàrria, devising and executing a 360o campaign that would respond to the objectives set out in the brief.

The result: 14 proposals with different creative concepts and multiple contact points that we present summarized in 14 posters.