| Subject | Credits | Type |
|---|---|---|
Strategic planning of digital communication |
9 ECTS |
Obligatory |
Creativity applied to the digital field |
6 ECTS |
Obligatory |
Digital marketing |
9 ECTS |
Obligatory |
Digital communication campaign |
6 ECTS |
Obligatory |
Diploma final project |
3 ECTS |
Obligatory |
Related programmes
Course in Applied Creativity in the Digital Environment (Onsite)
Course in Digital Marketing (Onsite)
Course in Strategic Planning of Digital Communication (Onsite)
Specific skills
Learning Outcomes
Knowledge
- KT01: Define fundamental concepts, models, tools, and methodologies of digital marketing; from strategic planning to campaign execution and measurement, including creative processes, market research, and the application of digital technologies.
- KT02: Identify the process of designing and executing comprehensive, effective, and personalized digital marketing strategies in the form of advertising campaigns: environment analysis, opportunity identification, objective definition, audience segmentation, channel selection, and optimization based on results.
- KT03: Describe creative processes and different idea generation techniques, and their application to digital marketing in the form of innovative concepts, campaigns, content, and user experiences.
Skills
- ST01: Prepare communications clearly, concisely, and persuasively about complex ideas and concepts for both specialized audiences and more general publics.
- ST02: Produce a wide variety of digital content (texts, graphics, videos) adapted to different platforms and formats, and evaluate their impact.
- ST03: Analyze critically and creatively the identification of problems, generation of innovative ideas, and development of original and effective solutions, adapting to the constant evolutions of the digital field.
- ST04: Apply a wide range of digital tools and research techniques to collect, process, and transform large volumes of data into relevant information.
Competencies
- CT01: Develop complete digital communication plans, from the research and planning phase to execution and result measurement.
- CT02: Generate original and disruptive ideas, transform them into concrete and communicable concepts, and adapt them to the real needs of the market and the latest technological trends.
- CT03: Conduct rigorous and systematic research, applying appropriate methodologies and techniques to obtain relevant information, interpret it,and make informed decisions.
Title obtained
Specialisation Diploma Strategy, Creativity and Digital Marketing