Contents

- Structure and present creative communication
- Strategic communication
- Creative strategies
- Graphic, audiovisual, and internet creativity
- Final Project for the Specialization Diploma in Creative Communication

Subject Credits Type

Structuring and Presenting Creative Communication

6 ECTS

Obligatory

Strategic Communication

6 ECTS

Obligatory

Creative Strategies

6 ECTS

Obligatory

Graphic, Audiovisual, and Internet Creativity

9 ECTS

Obligatory

Final Degree Project

3 ECTS

Obligatory

Itinerary

The Graduate Diploma in Creative Communication is part of the Master's Degree in Psychocreativity. (1606)

Specific skills

- Recognize the basic principles, methodologies, and techniques of creative processes and creative communication.
- Describe the main creative techniques and creative communication.
- Identify the facilitating and inhibiting factors of creativity and creative communication.
- Identify the fundamental elements of creative communication.
- Recognize the most common professional applications of information or knowledge technologies.
- Analyze the needs of users/population in relation to the creative product or solution.
- Critically and creatively analyze creative projects or solutions.
- Differentiate the emotions that can enhance or interfere with the creative process and creative communication.
- Apply a research or evaluation process in the field of creativity and/or creative communication.
- Debate innovative aspects related to creativity and/or creative communication.
- Apply information or knowledge technologies as strategic tools for creative communication.
- Develop skills to work and collaborate in a team to achieve a creative goal.
- Integrate creative and communicative processes in the development of a creative product or solution.
- Critically evaluate creative projects considering the essential elements of the project and its final objective.
- Effectively create by collaborating in a team to achieve a creative goal and/or creative communication.
- Communicate in writing and orally the results of a research or evaluation process in the field of creativity and/or creative communication.
- Regulate emotions to enhance the creative process and creative communication.
- Design comprehensive communication campaigns.
- Integrate knowledge of information technologies as strategic communication tools aimed at solving problems (social, business, educational).

Title obtained

Specialisation Diploma in Creative Communication