Master's Degree in Digital Management of International Tourism Businesses

Specialise in the digitalization of the tourism sector with practical and 100% online training. Learn from active professionals, master digital marketing and revenue management, and boost your career in a global market.

  • UAB Master's Degree (Continuing Education)
  • Code: 4297/6
  • 6th edition
  • Modality: Online
  • Credits: 60 ECTS
  • Start date: 20/10/2025
  • Finish date: 31/07/2026
  • Places: 35
  • Orientation: Professional
  • Price: 5100 €
  • Special price 4845 €
    Group of application:
    Special price 4947 €
    Group of application:
  • Teaching language: Spanish
  • Location: On line

Do you want to lead the digital transformation in the tourism sector? The Master's Degree in Digital Management of International Tourism Businesses offers you the tools to innovate, digitize and optimize the management of tourism businesses with a global strategic vision.

Why choose this master's degree?

Double specialized itinerary: you can enroll in the full master's degree or in one of the two specialisation diplomas independently:

  • Revenue Management, Digital Marketing and Customer Experience: master high-impact techniques such as Revenue Management and discover how Big Data and Artificial Intelligence are revolutionizing the sector.
  • Tourism Project Management, Marketing and Emotional Intelligence: learn to drive internationalization and create valuable experiences through innovative strategies.
     
  • Practical and 100% online training, compatible with your professional life.
  • Expert and active teaching staff in the sector, with international connections and a methodology applied to the real challenges of the tourism industry.
  • Networking and professional opportunities: access a network of contacts and job opportunities in a highly competitive and constantly evolving sector.

 

 

UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace...

These internships may be curricular (compulsory) or non-curricular (optional).

  • Curricular
    Curricular practices are those which are included in the curriculum of the studies and, therefore, must be overcome to obtain the degree. The programme manager will explain you the details of how, where and under what conditions you should do the internship.
  • Non-curricular
    Extracurricular practices are those that are not included in the curriculum of the studies. You can choose to do them in addition. The coordination of your program will explain the details of how, where and under what conditions can they be carried out.

Scholarships and financial aid

At the UAB grants' website you will find information on financial aids, grants, competitions, prizes and subsidies for the university community.

Chek all the information in the page for UAB financial aids, grants and calls.

Coordinating centres

FUAB Formación. Turismo y Dirección Hotelera

Contact

Gestió Acadèmica

Phone: 935929710

Additional information

https://www.uab.cat/web/estudiar/masters-i-postgraus-propis/oferta-de-masters-propios/master-online-en-direccion-digital-de-negocios-turisticos-internacionales-1345809287376.html

More information