Master's Degree in Advertising Account Management. Strategic Innovation in Marketing and Advertising (Onsite)

In the field of marketing and communication, the UAB presents its master's degree in Management of Advertising Accounts and Innovation in Marketing and Advertising. With over thirteen editions delivered to students from all five continents and with a top tier teaching team that can be consulted online, it is a standard setter in university and professional circles. 

Businesses (both agencies and advertisers) demand versatile professionals with a mastery of strategic and tactical areas within Ommnical communication and 4.0, in both the On and the Off world, and who can create, monitor and evaluate these.

What we aim for is the ability to act as genuine account planners, and to offer clients solutions that simultaneously build up the brand and achieve commercial results, as this ensures employability and success in a company. This is what we work for and this is what our students take away. 

On a voluntary basis, students can carry out their placements in national and international companies.

Career opportunities

As professionals specialized in account management, they may work in the following types of companies: general advertising agencies, online advertising agencies, communication departments within organizations, marketing departments, corporate identity departments, media outlets, commercial departments, etc.

Testimony

• The master's degree was a great experience. The lecturers are excellent and the knowledge they brought us is really priceless. What stands out for me is the way they go beyond theory to talk about real cases involving brands that are known around the world. Studying and sharing with classmates from all over the world helped me to understand the cases we had to solve. Very recommendable!

  Pablo Prieto

Internships

These are not currently available, but the programme organisers aim to set up a number of placement agreements with companies (marketing departments and advertising agencies). Optional work placements.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Departamento de Comunicación Audiovisual y Publicidad

Contact

Jesica Menendez Signorini

Phone: 935814468

Additional information

http://masterpublicidad-marketing.uab.cat/

More information