Master's Degree in Advertising Account Management. Strategic Innovation in Marketing and Advertising (Onsite)

Contents

- Correct combination and management of the marketing-mix.

- Management of the marketing and advertising budget

- The product manager

- Management and creation of global brands.

- Specific operational management of the accounts department: management skills, briefing and counter-briefing, strategic planning.

- Qualitative and quantitative research.

- Supervision and approval of creative processes.

- 360º communication

- Financial management of advertising agencies

- Budget management in advertising media

- The figure of the entrepreneur

- Creation and address of advertising businesses.

Specific skills

- Carry out strategic planning of advertising campaigns based on marketing objectives and the communication needs of organizations.
- Expand their knowledge of the phases of the advertising process.
- Recognize and apply the decision-making phases used by the marketing department of the advertising company.
- Develop their creative capacity, not only in the specific field of advertising creativity, but also creativity applied to marketing and advertising strategies.
- Successfully manage effective advertising strategies.
- Strengthen their management skills and global, integrative vision within the advertising agency and the commercial and marketing department of the advertising company.
- Develop a global and integrative vision of the advertising agency and the marketing departments of organizations.
- Develop the necessary skills and aptitudes in the area of account management.
- Establish a stronger connection with market realities through the knowledge acquired.
- Correctly identify and segment the most suitable target audiences for the development of advertising campaigns.
- Properly manage marketing and advertising budgets.

Transferable skills

- Improve and develop their management and decision-making skills, ability to work in teams through case resolution, development of research capacity, etc.
- Develop their oral and written communication skills.
- Develop rhetoric that influences the leader’s ability to achieve their goals.
- Improve persuasion and convincing skills in the development of negotiation techniques.
- Solve problematic situations.
- Strengthen autonomy in decision-making.
- Increase acceptance of responsibilities.
- Improve decision-making adapted to business challenges.
- Develop and apply leadership skills.
- Develop analytical and synthesis skills.

Title obtained

Lifelong Learning Master's Degree in Advertising Accounts Management