| Subject | Credits | Type |
|---|---|---|
Agency. bases and management |
9 ECTS |
Obligatory |
Brand builder. International accounts manager |
6 ECTS |
Obligatory |
Strategic planning. Account planner |
9 ECTS |
Obligatory |
The creative accounts process |
9 ECTS |
Obligatory |
360º communication and innovation in marketing and new technology |
6 ECTS |
Obligatory |
Advertising budget management |
6 ECTS |
Obligatory |
Master's dissertation |
15 ECTS |
Obligatory |
Specific skills
At the end of the program, the student will be able to:
- Carry out the strategic planning of advertising campaigns based on marketing objectives and the communication needs of organizations.
- Expand their knowledge of the phases of the advertising process.
- Recognize and apply the decision-making phases used by the marketing department of the advertising company.
- Develop their creative capacity, not only in the specific field of advertising creativity, but also creativity applied to marketing and advertising strategies.
- Successfully manage effective advertising strategies.
- Strengthen their management skills and global, integrative vision within the advertising agency and the commercial and marketing department of the advertising company.
- Develop a global and integrative vision of the advertising agency and the marketing departments of organizations.
- Develop the necessary skills and aptitudes in the area of account management.
- Establish a stronger connection with market realities through the knowledge acquired.
- Correctly identify and segment the most suitable target audiences for the development of advertising campaigns.
- Properly manage marketing and advertising budgets.
Transferable skills
- Improvement and development of management and decision-making skills, ability to work in teams through case resolution, development of research capacity, etc.
- Development of oral and written communication skills.
- Development of rhetoric that influences the leaders ability to achieve their goals.
- Improvement of persuasion and convincing skills in the development of negotiation techniques.
- Solving problematic situations.
- Strengthening autonomy in decision-making.
- Increasing acceptance of responsibilities.
- Improving decision-making adapted to business challenges.
- Development and application of leadership skills.
- Development of analytical and synthesis skills.
Title obtained
Lifelong Learning Master's Degree in Advertising Account Management.