- UAB Specialisation Course
- Code: 4677/18
- 18th edition
- Modality: Online
- Credits: 6 ECTS
- Start date: 15/01/2027
- Finish date: 27/02/2027
- Places: 20
- Orientation: Academic, Professional
- Price: 654 €
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Special price 491 €
Group of application:
- Teaching language: Spanish
- Location: Casa Convalescència de Barcelona (C/ Sant Antoni Maria Claret,171, 08041 Barcelona)
Contents
In this course, students will acquire the necessary statistical foundations to conduct rigorous quantitative research in the field of marketing and digital communication. They will work on the basic concepts of descriptive statistics, as well as some quantitative techniques (questionnaire, etc.). Subsequently, they will learn to design an experiment and carry out the most common inferential statistical tests in this field using the statistical program Jamovi.Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
Contact
Eduard Bonet
Phone: 935812865
Additional information
https://uabcom.com/masters/estrategia-y-creatividad-digital-ecd