- UAB Specialisation Course
- Code: 4828/3
- 3rd edition
- Modality: Face to face
- Credits: 12 ECTS
- Start date: 04/05/2026
- Finish date: 30/09/2026
- Places: 10
- Orientation: Professional
- Price: 840 €
- Teaching language: Spanish (80%), Catalan (10%), English (10%)
This course is part of the curriculum of the Master's in Political Marketing: Strategies and Political Communication.
Emotions and Politics: Campaign Strategies
Campaign Management
Political Agenda
Campaign Strategy
Grassroots Campaign
Engagement
Neuromarketing and Politics
The Image of Political Candidates as an Electoral Strategy
Theory of Political Image
Political Advertising: The Image of Politics
The Images of Politics
Political Branding
Contents
Electoral Program, Topics, and Campaign PlanEmotions and Politics: Campaign Strategies
Campaign Management
Political Agenda
Campaign Strategy
Grassroots Campaign
Engagement
Neuromarketing and Politics
The Image of Political Candidates as an Electoral Strategy
Theory of Political Image
Political Advertising: The Image of Politics
The Images of Politics
Political Branding
Itinerary
This study is part of the Master's program 1306 Political Marketing: Strategies and Political CommunicationScholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Instituto de Ciencias Políticas y Sociales
Contact
Susana Alcaide Murciano
Phone: 934871076