- UAB Specialisation Course
- Code: 3170/18
- 18th edition
- Modality: Face to face
- Credits: 6 ECTS
- Start date: 08/05/2026
- Finish date: 20/06/2026
- Places: 10
- Orientation: Academic, Professional
- Price: 654 €
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Special price 491 €
Group of application:
- Teaching language: Spanish
Contents
Students will discover the new reality of creativity in the digital world and its impact on the creative process. First, they will work on different existing creative techniques and theories from reference authors, putting them into practice with the Canvas methodology. Additionally, they will review the steps of the creative process and work on generating creative ideas and communication actions for real brands; both by exploiting the potential of new generation media and channels, and by projecting brands into the future through the use of technology. Finally, they will learn from the best case studies and understand the key criteria for evaluating the creativity of advertising messages with good judgment.Itinerary
This course is part of the following in-person studies: Lifelong Learning Master's Degree in Strategy, Creativity, and Digital Marketing Tools (2193) and the Specialization Diploma in Strategy, Creativity, and Digital Marketing Tools (1108).Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
Contact
Eduard Bonet
Phone: 935812865
Additional information
https://uabcom.com/masters/estrategia-y-creatividad-digital-ecd