Master's Degree in Political Marketing: Strategies and Political Communication

Related programmes

Graduate Diploma in Political Analysis and Communication
Graduate Diploma in Political and Institutional Communication
Course in Communication and Message Creation: from Institutions to Parties and the Media
Course in Parties, Media, Lobbies and Consultants: Political Actors
Course in Survey Analysis, Scenario and Political Behaviour

Specific skills

KT01: Conduct surveys and the characteristics that derive from them for the analysis of political behavior.
KT02: Identify the theoretical-conceptual frameworks and approaches that underpin electoral behavior and political communication.
KT03: Identify through discussion, from a theoretical-applied perspective, the main actors in politics.
KT04: Identify the different types of political communication for the adaptation of the message through practical and real cases.
KT05: Identify the importance of the message and the organization of the strategies necessary for its dissemination.
KT06: Carry out a complete electoral campaign through workshops and real practice.
KT07: Identify the elements that make up governance and institutional communication.
KT08: Define a research or evaluation project in the field of political communication.
ST01: Interpret surveys by analyzing different political scenarios, establishing strategies and relating segmentation and voters.
ST02: Analyze political actors such as parties, pressure groups and power, media or political consultants.
ST03: Analyze different public policies, with a gender perspective, both in their development process and implementation, evaluation and explanation of tools and processes.
ST04: Prepare political speeches, arguments, slogans or notes, working on oratory and writing, demonstrating creative ability, flexibility and originality.
ST05: Apply strategies for the creation of political spokespeople and candidates with capacity for political leadership, negotiation, teamwork and conflict resolution.
ST06: Develop conceptual frameworks for political communication and its application in professional practice.
ST07: Plan electoral campaigns to develop management skills.
ST08: Organize the governance and implementation of government cabinets, applying strategies for crisis leadership and communication management.
ST09: Demonstrate self-learning and self-demanding capacityto achieve efficient work.
CT01: Validate with quantitative and qualitative analysis techniques their application in research processes and the interpretation of surveys and scenarios.
CT02: Design influence strategies with pressure groups applying negotiation techniques in the establishment of institutional relationships with lobbies, parties, institutions and other political actors.
CT03: Plan communication strategies for the dissemination of the political message, designing and systematizing the creation of discourse and debate.
CT04: Build candidates and spokespersons with storytelling and liquid communication strategies.
CT05: Plan electoral campaign strategies, designing slogans, images, applying neuromarketing and psychology techniques.
CT06: Conceptualize the creation of citizen participation and city branding campaigns through trusted marketing techniques.
CT07: Prioritize actions to manage communication and government action crises.
CT08: Manage time appropriately to be able to plan tasks in the short, medium and long term.

Title obtained

Lifelong Learning Master's Degree in Political Marketing: Strategies and Political Communication