Study plan Bachelor's Degree in Design

Basic skills

Once you have finished this degree, you will capable of:

  • Show they possess and understand knowledge that relates design with culture, visual arts, aesthetic trends and technological and business environments, both historical and avant-garde.
  • Apply the knowledge acquired to propose improvements and innovations in the physical and communicative environment, on the basis of processes of conceptualisation and the formulation involved in design, and exercise the activity in accordance with the conventions and guidelines for action that characterise the professional design environment.
  • Collect and interpret relevant data to make it possible to identify problems relating to usage and communication in the everyday environment that are susceptible to resolution by design, and make judgements on the basis of critical reasoning about relevant issues of a social, scientific or ethical nature that affect design.
  • Transmit designs and proposals in the specialised verbal and visual language of design, and have a command of the resources and codes that are required to communicate with the different agents implied (clients, manufacturers, salespeople, and non-specialist audiences).
  • Develop a high level of autonomy for the student to be able to continue their learning on advanced training and masters courses, whether for professionalization or research.

Specific skills

  • Analyse objects, graphic communications and habitable spaces to detect design problems, provide alternative solutions and evaluate their social, technological and economic viability.
  • Synthesise the knowledge and skills of plastic expression, representation techniques and productive materials and technologies to be able to propose and develop design projects.
  • Master the techniques for the graphic representation of spaces and volumes, the characteristic planes and surfaces of design, the different typographies of Latin alphabets and the architecture of lettering, materials and their qualities, and sciences and auxiliary disciplines used in design projects, such as anthropometry, the physiology of visual perception, ergonomics, marketing, etc.
  • Show knowledge and familiarity with the use of audiovisual media, the digital environment and tools for the creation and production of the same.
  • Graphically structure and form hierarchies out of verbal information.
  • Show knowledge of the functions of the business, economic, institutional, legal and associative environments in which design projects and activities are contracted and professionally developed.
  • Critically interpret and evaluate end products and one’s design projects and those of others.
  • Master plastic languages in order make one’s communicational and expressive intentions adequate for the use of the media and in artistic techniques.

Transversal skills

  • Capacity for oral and written communication in one’s native language and in other languages to enable work in an international context.
  • Show knowledge and correct usage of documentary sources and bibliographies both for projection and for reasoned analysis and criticism of design.
  • Capacity to work in a team or coordinate, direct and lead work groups on the basis of a design project.
  • Have the initiative and capacity for resolution, to make decisions and motivate quality in designs.
  • Capacity for the integration and synthesis of the knowledge acquired in different contexts and situations with flexibility and creativity.
  • Guide design activity on the basis of values that respect the environment and criteria relating to sustainability.
  • Value and preserve cultural, artistic and landscape heritage and show an affective disposition towards aesthetic values and the formal qualities of the material and visual environment.
  • Show possession of the deontological values and principles of the profession and a predisposition for the rigour and experimentation of scientific method.